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Video Introduction:
Boat is one of the most iconic startups in India started by shark tank judge Aman Gupta. Aman Gupta is profoundly seen in shark tank judging various businesses after his first business success of Boat lifestyle. Aman Gupta started Boat back in 2016 when the wearable electronics space in India was completely saturated with players like JBL, Sony, Mivi, Noise, and one plus fighting in the market for wearable electronics market share.
Boat was started as a startup by Aman Gupta which has now turned into a billion-dollar brand. Boat started with an initial capital of 16 lakhs and today it is ruling the market. This video is all about how boat defeated its
competitors in the wearable market segment with now owning a total of 35.8% market share becoming world’s 5th largest wearable brand. Boat is a profitable startup that identified a lot of customer problems and solved them which made them a profitable startup bringing Aman Gupta to shark tank India. This video is a complete business case study on Boat which is planning to bring its IPO Soon. This video is a business case study that includes various business and marketing strategies used by Boat lifestyle
to become a profitable billion-dollar startup.
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Title Contents:
00:00 – Introduction To Boat Business Case Study
00:45 – How Boat Was Started?
01:05 – Boat 1st Business Strategy
02:02 – Boat 2nd Business Strategy
03:58 – Boat 3rd Business Strategy
04:39 – Boat Marketing Strategy
06:19 – Boat Branding Business Strategy
06:50 – Boat Pricing Business Strategy
08:00 – Business Lessons From Boat Business Case Study
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