In this video , I have explained the overview of digital marketing. Scope of digital marketing, types of digital marketing and challenges of digital marketing.
I have discussed in Tamil about
Digital marketing which involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
Digital marketing involves marketing to consumers through any number of digital channels.
This form of marketing is commonly executed on websites, mobile devices, and social media platforms.
This form of marketing is different from internet marketing, which is exclusively done on websites.
Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.
marketing was traditionally done through print (newspapers and magazines) and broadcast ads (TV and radio). These are channels that still exist today. Digital marketing channels have evolved and continue to do so. The following are eight of the most common avenues that companies can take to boost their marketing efforts. Keep in mind that some companies may use multiple channels in their efforts.
website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
Pay-per-click (PPC) advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns
Digital marketing poses special challenges for its purveyors. Digital channels proliferate rapidly, and digital marketers have to keep up with how these channels work, how they’re used by receivers, and how to use these channels to effectively market their products or services.
It’s becoming more difficult to capture receivers’ attention because receivers are increasingly inundated with competing ads.
Iam Jeevaraj, 18 years Experienced business management professional worked in various sectors across Tamil Nadu. I have started this channel to educate and share my knowledge, Experiance about career development, personal growth , money management , business tactics , Management and marketing strategies to become successful entrepreneur, digital marketing tactics, various softskills development, transforming people minds for sucessfull life
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