This video discusses central concepts of Corporate Social Responsibility presented in the book “The Oxford Handbook of Corporate Social Responsibility”. To better understand the theory, Prof. Aldo Brunhara explores Microsoft’s case, demonstrating how a company can develop social actions and generate growing returns to its shareholders.
This video is part of a Strategic Management crash course. Participants of this online minicourse receive a certificate equivalent to a 3-hour course and could earn a scholarship for a program abroad. Click the link to subscribe: http://bit.ly/microsoft_mida
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