Does Psychology Play A Role In Creating Effective Presentations?

Yes.

Psychology plays a huge role in creating an effective presentation. Although you never probably thought about how psychology itself is incorporated into a presentation, you’ve probably come across psychological tips in other presentation articles such as how to be a better presenter.

Many of the presentation tips and tricks in these articles have roots in psychology.

For example, you might have been told before to really focus on your audience and understand who they are. That’s because everyone’s psyche is different.

If they are auditory learners, you would want to focus your attention on your public speaking skills, vocal pitch and the way you speak. You may also want to consider how your speech is coming across.

Is it clear and slow-paced so the audience is able to absorb all the information? On the other hand, you may be speaking too fast and the audience’s attention is fragmented due to information overload.

If they are visual learners, you might want to incorporate a lot of images or a video to help present new ideas or information.

Learning styles is only one aspect of how presentations incorporate psychology. Learning styles may help you understand how people absorb information because this is how they learn but there are other aspects to consider.

You may want to research and explore what arouses people, what motivates them such as Maslow’s hierarchy of needs and what people may avoid due to fear or past trauma.

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