A tradition of using podcasts has already found its fans: many people like to listen to audio files to receive new information on the go or just because they like it. That’s why this type of content has a big target audience and the variety of podcasts increased. But still, the text doesn’t stand behind.
If you take a look at the basic principles of Search Engine Optimization, then you’ll find out that textual content has the most significant influence on website ranking. So despite the biggest part of traffic coming from audio and video content, you need to use extra marketing strategies to promote them. The most efficient and well-known option is to rely on texts.
How podcasts transcripts enhance a website traffic
Transcribing audio to text means converting verbal content into textual content. Usually, this process is done by a human expert of professional software. Then you are able to use the text as new content on your website. It will appear as unique and original information with relevant keywords for search engines. As a result, search robots will index more keywords that will attract more visitors to your web pages. This is how a transcription feature can increase your SEO success.
Research made by Liveclicker shows that using transcribed content allows webmasters to earn 16% more revenue compared to using only audio content. That’s a heavy argument to try multiple advantages of transcription services. Here is how a transcription website works: you upload your audio file, select a type of transcription (automated or human), and receive your textual content.
Right after getting the text based on your podcasts, you can post it on your website in any format. It could be an article in a blog, an ‘About us’ webpage, a part of your branding content on social media, information for your landing page, etc. You are not limited to using transcribed podcasts to promote your website.
Besides improving website traffic, using podcast transcriptions also helps:
– to boost the number of views;
– to motivate users to visit other pages of your website;
– to increase the engagement with your target audience;
– to target new audiences;
– to collect email addresses for sending newsletters and email marketing;
– to promote specific content better.
As you can see, a professional transcription company can help you a lot to promote a website and increase ROI. This comprehensive guide is made to help you improve your SEO using podcasts and their transcribed versions.
Brilliant ideas for using podcast transcriptions
You can post textual content based on your audio files anywhere. But it’s definitely better to share texts on your website. This is the only way to increase traffic and gain respective advantages. Let’s see several options for how you can implement this strategy.
#1. Add notes pages
This is a standard strategy for publishing content from a podcast on websites. It helps users to find and use important information, such as links, names, facts, and other data mentioned in the audio. You can try one or several transcribing methods from the following list:
– full transcript. It means you use audio transcription services for the whole podcast and share every word from it. Many experts in SEO say that such an option may provide your website with extra advantages. The larger your text is, the more keywords it contains. As a result, you boost your chances to improve your website’s position in search engines;
– partial transcript. If you want to share only a piece of information from your podcast or create several posts using the same podcast then you can make a partial note. It could be several paragraphs or the exact quotes in textual format. Take into account that marketers recommend sharing short audio clips and short posts to boost the time your visitors spend on your website;
– summary. You may place short information about the exact podcast right under it. This brief text will explain the topics discussed, the key statements, and other useful facts. When making a summary of your episode try to pick efficient and relevant keywords to let search engines index it;
– Metadata. Relevant tags, headers, and other SEO elements extremely impact the efficiency of the content you publish on your website. This information is a must for any podcast you post even if you don’t add a textual version of it. But if you expect the most significant results from your Search Engine Optimization then it’s better to take all efforts now.
The longer podcast you have the more content you can create. If you want you may share the whole textual version or divide it into separate parts. Both options are great and you should prefer the better one depending on your general marketing and SEO strategy. Just don’t forget that every separate part of your textual version of the podcast must have its unique metadata.
#2. Create new content
Using your final podcasts you can create new content without any difficulties. First of all, you have to transcribe audio into text and edit it. The best way to get accurate textual information is to hire professionals. This is the only way to receive the content with 100% accuracy. If you are able to proofread and edit the text then you can use special software based on AI. Its accuracy level is usually 80% which is also great for some purposes.
Then you only need to share your new content by repurposing your podcast. That is called a COPE strategy. It means you can create something once and then publish it literally everywhere. Using your original information, you will be able to create content of different types at the same time:
– publish articles in your blog;
– make a video with English subtitles;
– share a series of posts on social media;
– create infographics, etc.
Every new type of content you create using your podcast you can make them bound together. Share links and relevant textual descriptions to maximize your benefits of Search Engine Optimization.
#3. Pay attention to other ranking factors
Keywords mean almost everything for SEO but it isn’t alone. There are many other factors that influence ranking in search engines. One of the most important ones is the ‘weight’ of your website. It means the reputation of your company, personal brand, and content you share.
As a result, the quality of content, backlinks, authority, and engagement are also essential elements of efficient content promotion on the Web. So create podcasts based on authoritative and relevant sources, use incoming links for websites with high authority levels, and improve engagement with your visitors. These simple actions will improve the efficiency of your content creation multiple times.
Don’t forget to share your content on social media. This is another part of your successful SEO strategy. Using your accounts on social channels, you can boost your website’s traffic. Real success depends on the platform you use.
The basic instruction to transcribe your podcasts
You only need to make several simple steps to start using all the advantages of transcribed content. Just follow these guidelines:
- Prepare your audio file. If you don’t have your podcast on your computer then take care of it. Download the audio file and save it in a proper format. Make sure you have the podcast in a supported format or convert it beforehand.
- Select a transcription service. There are many online companies and options. Decide which type of transcribing you prefer – automated or human. Then select a company experienced in the transcribing technology you are interested in. regarding the previous step, pay attention to the supported audio formats.
- Find relevant keywords. Your podcast definitely contains relevant and organic keywords. But if you make extra research you can collect new and efficient keywords to increase the efficiency of your SEO strategy. Just don’t forget that search algorithms mention not only keywords but also the context of your content.
- Create new content. When you receive a transcribed text made by professional transcriptionists or AI-based software you need to create new content for future reference. Use extra keywords you have previously collected and edit final drafts.
- Optimize your newly created content. Besides making new articles and posts, you also need to add media data to the new web pages on your site. It includes the meta title, meta description, and other tags.
- Control your activity. You can use Search Console to track your new ranking achievements. It demonstrates your progress in search engines.
The perspectives of SEO with podcast transcriptions
Many website owners and webmasters wonder if using podcast transcriptions really works. Well, if you try to use such an approach once and see results with your own eyes then all doubts will be exceeded. Also, track changes in Google Analytics to see real-time evolutions of your website’s success.
Anyway, if you make a transcription of your audio content you reach a significant goal – you make your podcasts more accessible for people. Let’s be honest, no matter how many people adore music and audiobooks, many online users still prefer textual format. It is fair for people with hearing disabilities, everyone on the go or riding on the public transport, etc.
