According to Social Media Examiner, 9 out of 10 marketers believe the main benefit of social media marketing is increasing website traffic. This is the second most frequently mentioned goal of SMM, right after brand advertising and lead generation. How can you attract more traffic from social media? We’ve gathered nine ways to help.
1. Promote content
Content marketers often underestimate the importance of social media in promoting a blog or other relevant content on websites. There’s no need to constantly promote your content: try to promote only the highest quality posts.
To attract traffic to your site, post excerpts or teasers with a link on social media. This way you motivate the reader to go to the site to learn more. Social media is also a good place to promote old but still relevant content that will interest new subscribers.
TIP: Promote the same content that you bought from Bidforwriting.com multiple times to get the attention of those who may not have seen or noticed it the first time you posted it. But don’t overuse posts with links: Social media algorithms tend to rank them lower than other formats.
2. Optimize your social media accounts
When people want to learn more about a brand, they look at the social media profile and bio section. That’s why it’s important to reflect your brand’s value proposition here while also setting the tone and showing your communication style. The more detailed your bio is – without sacrificing clarity – the more likely it is to grab attention and resonate with your audience. Don’t try to write out the entire history of your business in your bio. A line or two is enough. Then connect the account to the site with a call to action and a link that leads to the landing page.
3. Use social endorsement
The trust of other users adds value to the site, bringing a human voice to your brand image. When a user is about to make a purchase or is looking for something they want, they look at reviews, recommendations, advice, and information from other people who have used that product or service.
Add reviews, comments, testimonials, etc. to your social media and website. An “About Us” page is good for this. Make sure you only use reviews that you have permission to reuse. Don’t forget to also include content about your brand published in the media.
4. Don’t forget about less popular platforms
If you’re looking to dramatically increase traffic from social media, depending on your audience and subject matter, two fast-growing social platforms can help you – Pinterest and Reddit.
In Q1 2021, Pinterest had 478 million monthly users-a 30% increase over the previous year. Pinterest helps content marketers follow trends. It’s also a good platform for brands targeting women, as they make up 6 out of 10 Pinterest users.
Skyrim Technologies generates traffic to the site by posting posts on its blog on Pinterest. The brand uses its own images (including infographics) for some posts and stock photos for others.
Reddit and its 52 million daily active users is another opportunity to generate traffic. There are subreddits (i.e. forums) for almost any niche. Participate in conversations. Post your own questions, share detailed answers, and comment on other people’s posts to make connections. If people find your advice helpful, they’ll want to learn more and are more likely to click through.
5. Time is everything.
You can’t attract traffic from social media to your site if you post content when no one is looking. Choose the right time to post to reach as many users as possible. Don’t trust general recommendations, rather refer to your own data. See when your target audience is most active. You can use automatic schedulers.
6. Make the sharing buttons visible
Let’s say a person comes across your blog post and really likes the content. He wants to share it but doesn’t see an easy way to do it. He walks away. To prevent this from happening, place sharing buttons next to the content. Show the number of people who have shared to date as proof that others think the article is worth sharing, too.
7. Engage your audience.
Make sure the content revolves around your target audience, not you. Offer valuable content. Inspire them to help achieve their goals.
Ask questions to increase engagement: open-ended questions that elicit a reaction, yes-or-no style, or multiple-choice answers. Conduct surveys. Organize interactive contests and reward winners with prizes.
8. Don’t forget to respond
Try to respond to every comment on your posts so you can emphasize the importance of your audience’s opinion. Sometimes it’s appropriate to add a link to a website leading to the material on the topic in your reply.
Promptness of responses will also be a brand differentiator. A competing company may have a bigger marketing budget or create better content, but if you answer questions quickly, get attention and build sincere relationships, you’ll win.
Add customer service to your social media accounts so you can respond quickly to inquiries and complaints. User experience is important.
9. Use images
From images and infographics to videos and presentations, social media users respond better to visual images than text. Formats are suitable for developing an emotional connection or eliciting a strong reaction. They can make your content more interactive and easy to follow. Use images as standalone posts or in conjunction with text. Avoid stock images; opt for more authentic visuals.
Infographics can present your content in new ways. It’s especially useful when retelling detailed or complex information. Make sure the data is easy to grasp at a glance, otherwise you probably won’t see the engagement boost you’re expecting.
Don’t forget about video – recorded and live. As Arnie Kuenn of Vertical Measures states, “If you’re not posting videos on all of your social platforms, you’re already way behind the competition. Focus on creating content that fits your customer journey. The more users connect with your brand, the more engagement, and subscribers you’ll eventually get.”
Broadcasts have been proven to bring in even more interactions. For example, you can host a Q&A session every week in a standard live broadcast format or with pre-assembled questions. Test out video webinars or presentations and don’t forget to invite viewers to the site.
These nine useful social media tactics will help attract more traffic to your site. If you’re consistent in your efforts, you’ll start to see results over time.
