As business owners, we may rack our brains trying to think about the most effective marketing strategies out there.
There are many types of social media we need to use: TikTok, Facebook, Instagram. Even if we have not yet mastered that tool, another trend becomes a hit, and we are back to being confused entrepreneurs who just want our brand to get known and patronized.
However, there is a platform that many of us are just taking for granted. Although it can appear outdated, using emails is still one of the best ways to reach potential and existing customers. With a proper marketing strategy, you can use emails as a way to grow your business without having to spend thousands of dollars for your promotion efforts.
Why an effective email marketing strategy can make or break your business
You may be wondering why building an email marketing strategy is important. The answer lies in the fact that most consumers have an email account.
Before we can set up our personal devices, we are required to have an active email account. Many of us have to use our emails for communication, work, and even school. Because of this, using Gmail, iCloud, Yahoo, and other kinds of email services are more used worldwide.
Just think of it this way: Not all people like having Facebook or Instagram accounts. By only focusing on these two social media platforms, you are just advertising your products to a selected number of people. Whereas if you use an email, the possibility of catering to a higher number of consumers is more likely to happen.
The most effective techniques for a successful email marketing strategy
Email marketing is proven to be an effective strategy to generate more sales. Here are some tips you can make use of to slowly but surely promote your products and services properly:
1. Get your prospects’ permission first
Building an email list can be challenging. You may have to offer a lead magnet to bring in potential customers before you can add them to your list of prospects.
Although it may be tempting, avoid getting their emails without their permission. Not only is this a spammy technique, but the chances of getting worthy clients are low or even non-existent.
2. Gather information about your leads
Once you are able to build an email list, the next step is to know your audience. Hence, you should gather relevant data that will help you know what their preferences are.
For example, you should take note of their demographics, the products they are interested in, and other services they may get value in.
3. Automate your email sequence
Maintaining an email campaign can be very time-consuming. If you do not have a team you can delegate the tasks with, it is easy to be overwhelmed with the process.
Automating your email campaign takes off a load of tasks from your shoulders. Instead of replying to a message one by one, you can craft a system to get a seamless workflow for your target consumers.
4. Curate an interesting opening line
If your leads are not opening your emails, how can you convince them to get your services?
One of the most important things you have to study is crafting interesting subject lines. Only then will your messages be read and would not go straight to their account’s trash tab.
5. Establish a connection
Nobody likes generic mass emails with no personality. Especially customers.
Address your leads using their first name. You do not have to use emojis or even be too bubbly with your messages. However, make it a priority to personalize your email campaign and make your readers feel like you are talking to them in person.
6. Offer promotional products and freebies
Every once in a while, offer fun events and promos to your consumers.
It is important to remember that they can opt to mark your messages as spam once they do not see value in your content. In every update you send, make sure that there is an advantage they can get from signing up for your list.
7. Make sure your content is mobile-friendly
Many consumers read their emails while being on the go. Because of this, it is normal for them to check messages on their phone.
As much as possible, always optimize your content for mobile users. You would not want them to stop opening your messages due to the fact that it is incohesive to read properly.
8. Be consistent
Finally, the most important tip is to connect with your leads regularly.
It does not have to be an everyday thing. However, make sure to provide them with valuable updates and offers once a month at the very least.
Boost your marketing efforts with a qualified professional
Now that you know the most effective strategies for Email Marketing, the ball is already in your court. However, if you are still finding difficulties in navigating and improving your processes, you may discover that getting a marketing coach could make all the difference.
We can help you assess what is working with your marketing approaches. If you need well-thought-of strategies that are carefully curated for your own business, contact an inbound marketing coach to help your brand today.
