Over the last several years, content marketing as a career and a commercial requirement has been increasing. The significance of content as a part of general marketing technique shows no indication of losing steam. Though content marketing is a field that keeps on upgrading itself every year, post-pandemic has seen a massive shift in this field. As a content marketer, it is important to keep up with the changes and create fresh and relevant content according to the preference of consumers.
But before we dig into the trends, here are the current statistics according to the 12th Annual Content Marketing Survey conducted by Content Marketing Institute,
- 71% depicted their content marketing as sophisticated/mature
- 83% of the population used content creation/calendaring/collaboration/workflow tools
- 60% utilize content management system (CMS)
- 90% metric content performance
- 64% describe the team’s ability to display ROI for content marketing initiatives as excellent/very good
- 32% spent 50% or more of the entire marketing budget on content marketing
- 78% used content marketing to create loyalty with their current customers/clients
- 64% used it to boost subscribers/audiences/leads
- 57% used it to produce sales/revenue
So, we have the idea regarding how content marketers tend to use content marketing and their strategies. Here are a few content marketing trends of 2022:
Voice Search
We are well-aware of the popularity of Siri, Google Assistant or Alexa. They are like a part of a family in every household. These devices have made the process of searching convenient for us. So, one of the strategies of a content marketer is to include voice search in their campaigns and adjust their SEO strategies with FAQ content. People will be having questions, and if the right keywords are used, FAQ content can be worthwhile.
Quality Content
Quality always overpowers quantity. In 2021, content marketers realized the importance of quality content. Buyers and search engines both enjoy seeing consistent, high-quality content. It helps your users have an optimistic understanding, impacts consumers purchasing decisions, enhances trafficking, demonstrates your credibility.
Video content marketing
We understand how essential the concept of content marketing is, but not every one of us can comprehend it through text. That’s where graphs, infographics, and videos come as a savior. In 2022, video content consumption will increase drastically, and all praise for this increase goes to social media.
The leading company owners will consider making a shift towards video content. We know that whether you’re a digital marketer, content creator, or brand owner, it is essential that you capitalize on this budding medium.
Virtual events and webinars
Pandemic have made us go from traditional in-person to virtual meetings. Over the past 2 years, there has been an increase in virtual events and webinars. So, this popularity of webinars and virtual events among the people will be utilized by the content marketers to make an impact on the consumer’s purchasing decision.
Growing investments and changing budgets
As the years change, the choice of the consumer also changes, and so should your budget. Video, podcasts, and webinars are expected to be the place where content marketers will invest in 2022. This makes sense because everything has shifted towards digitalization, so companies need to figure out ways to sell the products by compelling stories that an individual can relate to.
Podcasts
Just like webinars, podcasts have been a game-changer in the field of content marketing. This will help the business owners showcase their products in the upcoming years. Podcasts don’t require the use of pricey equipment or audio-engineering specialists to come up with a worthy episode. With audio, clients can listen to the content while performing other personal kinds of stuff, such as commuting, cleaning the house, working out, and more.
Influencer marketing will involve
63% of consumers trust influencers’ opinions of products much more than what brands say about themselves. This trend helps target the bigger audience, build trust for the brand, increase site traffic, and along with all these, the company gets more leads and growth on their social platform, which works in their favor.
Outsourcing content marketing services
Outsourcing can help concentrate on the business’s core competencies and provide improved service quality when a dedicated team of experts handles the work. Decrease in internal functioning costs and time-saving are also moving factors for companies to outsource content marketing services. Outsourcing trends did see a decline during the commencement of the pandemic, and functioning is now back on track and in full swing.
Having a clear understanding of the marketing trends gives a content marketer a complete overview of the industry and the changes that are occurring in the industry. Trends are a huge booster for every business if you want to stay in the race for the long run. It also assists the audience before they can make the purchase. So that’s a wrap on our content marketing trends of 2022.
Author Bio:
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.
