Marketing Techniques

5 New Content Types for 2022

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on 07/02/2022
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With the global pandemic and the transformation of technology, businesses have actively begun to master the digital space. To promote goods and services within it, they use various marketing tools and content that evolve and advance from year to year. Do you know what kinds of content will be relevant this year?

In the context of the pandemic, the digital space has evolved significantly, increasing the number of new users and content types. Today’s users spend the majority of their time shopping, watching videos, master classes, video reviews, lectures, and reading various books.

And this peculiarity is skillfully employed by the business sector. It focuses its primary resources on attracting the attention of users from the digital space. Let’s take a look at what kind of content will be relevant this year.

What Are The Future Trends Of Content For 2022?

Approximately ten years ago, most strategies concentrated their efforts on producing high-quality written content. The concept of “user content” has evolved and expanded over time.

It is no longer enough for the modern era to produce a good piece of writing. To be successful, one should use a variety of content, such as carousel posts and videos, as well as infographics and screencast videos. While producing high-quality texts can be delegated to essay writing services such as BestWritersOnline, producing other types of content may be beneficial to your personal growth.

1. Short Video Content

According to the Cisco Annual Internet Report, video content accounts for 82% of all IP traffic. There are numerous social networks and platforms where you can quickly obtain educational and entertaining video content.

Long videos usually make people feel bored, and they quickly switch to something more interesting. As a result, short videos will become the primary focus to keep users’ attention.

Given TikTok’s growing popularity, one can note that the demand for short, bright content will continue to grow. Such content is ideal for retaining the audience’s attention even at a given time limit.

Following the success of TikTok’s short videos, other platforms launched their alternatives as well. For example, Instagram launched Reels, and YouTube introduced the Shorts format.

2. AI-Generated Content and AR

Because of the pandemic, business owners believe that their traditional methods of operation and content types are no longer as effective as they would like. As a result, businesses have begun to increasingly rely on artificial intelligence (AI) and analytical data to respond in time to stay afloat or mitigate the blow to their revenue in crises situations.

In 2022, social platforms will actively pursue the integration of virtual and augmented reality (AR) technologies, as well as metaverse functions, to maximize traffic, increase the number of users, and boost content performance. Many companies already create interactive content, such as 3D models, with the help of glasses and lenses, allowing customers/clients to conduct a thorough review of houses under construction while being tens of kilometres away from the construction site.

Another benefit of AI is its versatility. It can help to create not only virtual spaces but also pieces of written content in a matter of minutes. The issue is that, because machines make mistakes more frequently, AI-generated content still necessitates the involvement of professional proofreaders. Fortunately, there are custom writing reviews services, including Writing Judge, that can assist you with this task.

3. Guestographics

Guestographics is the location of guest infographics. It works well because it greatly simplifies the ability to share content and aids in increasing organic traffic to posts.

Typically, guestographics include both images and text that are posted on high-ranking websites. In other words, it is a collaboration between websites in which the author offers his content to websites that may be interested in using his unique infographics on their websites.

To be appealing to a website with which you want to collaborate, your content should be not only unique but also properly structured and error-free. If you need help with any of the points, go to Trust my Paper to get the needed assistance.

4. Live Broadcasts

Live broadcasts are gradually making their way to YouTube as well because they allow you to significantly increase your broadcast audience share. This content type allows you to watch live not only your favourite television channels, but also videos broadcast by bloggers, brands, companies, and online stores.

The key advantage of live broadcasts is that the author of the channel receives an active audience, which may purchase a product or service right away or over time. Furthermore, many users are far more interested in watching live broadcasts than in watching standard videos or recorded broadcasts. To be able to use this content successfully, however, one should adhere to the following rules:

  • His channel must have at least 50 subscribers;
  • The channel must be validated;
  • The “Live translation” feature must be enabled at least 24 hours before the stream;
  • If the channel has fewer than a thousand subscribers, the video will only be shown to a select group of viewers.

5. Content Produced in Collaborations

people working on canva with laptop

Bloggers have undeniable power. According to the HubSpot report, 61% of specialists plan various types of collaboration for business development. It is since in 2021, influencers provided B2C brands with the highest profit in terms of content indicators.

Customers are no longer interested in watching advertisements. They want useful content backed up by expert opinions. Given the emphasis on global collaboration, you should also create videos with guests, such as:

  • Industry experts;
  • Specialists who use or repair goods in everyday life and share this content with others;
  • Popular bloggers who will bring a portion of their followers to your sales channel;
  • Online store staff who are well versed in a variety of issues.

Collaborations are not new, but in recent years they have taken on new forms, allowing you to collect the maximum number of comments, subscriptions, and saves, regardless of site. Joint videos and live broadcasts allow you to exchange audiences while also increasing demand for various product groups.

What may change in the future is the type of influencers that brands target. Typically, brands focus on mega-popular bloggers whose content generates a huge following in a matter of minutes. Statistics show, however, that micro-influencers with fewer than 100.000 subscribers can also be effective for business.

Conclusion

In the pursuit of trends, it is critical not to overlook user opinions and wishes. Thus, communicate with your audience, solicit feedback, and assess reactions to the video based on the number of views, likes, and other types of interactions.

If the old formats work well and attract new followers, there is no need to drastically alter them for the sake of trends. Instead, you can improve and adapt your regular techniques and methods to expand your followership. Do you know what type of content you will use to promote your brand this year?

 

Author’s Bio:
Max Mitchell is the latest alumnus of our content marketing department. He is very passionate about typing, creating complicated spreadsheets, and consuming an inhuman amount of caffeine. Nevertheless, he is also the creative type of individual who will always find a new perspective on topics of interest.