If you haven’t searched for “marketing podcasts” on Spotify lately (who even are you?), I’ll fill you in: there are over 1,000 results. The weird and wonderful web ensures you can find a podcast in any niche you’d like, but there are only so many hours in a day to tune in.
To find the best, I started where many people would: asking for recommendations. I looked into those suggestions and did lots of research of my own to create a spreadsheet of the top marketing podcasts to explore. (You didn’t think I could do this without a spreadsheet, did you?)
Based on that research—and hours of listening to these things—here are my recommendations for the best podcasts about marketing.
The best marketing podcasts in 2022
How to choose a marketing podcast
Media preferences are seriously personal. Favorite genres of movies and music vary drastically between people—and podcasts are no different. So only you can be the ultimate judge as to whether a podcast is great or not. Still, there are a few things you can keep in mind to prioritize listening time.
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Does the content align with your listening goals? Do you want to get inspired by fellow marketers? Try an interview-style podcast. If you want to find specific tactics, look for a production with case studies or niche topics. You may also find you like solo hosts, duos with friendly banter, or a revolving set of guests.
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Are episodes in your preferred format? Podcasts are usually audio-first, but that doesn’t always have to be the case. I personally like to see podcasts with transcripts for accessibility, and video versions can feel more personal.
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Do episodes come with bonus content? I love supporting content. Episode highlights, related resources, timestamps, downloadable guides, and blog post summaries all add to the experience. If this is important for you, keep your eye out for it.
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Does the editing keep the content compelling? I can appreciate the amount of effort it takes to get any podcast episode out into the world—but some editing touches elevate the experience. For example, a simple overview at the top of the episode about the upcoming topics helps listeners decide if they want to continue. I also like when outside audio clips add context or atmosphere or when interviews are edited to feel more like a journalism piece than an audio dump.
With that in mind, here are my picks for the best digital marketing podcasts.
The best marketing podcast for short takes
3-Minute Marketing by Chris Mechanic
Hey, you, with the limited time and patience for podcasts. I put my quick listen recommendation here at the top so you wouldn’t miss it. As someone who listens to podcasts and videos at 1.5x speed (or faster), I was intrigued by the short format.
Each episode of 3-Minute Marketing is around six minutes long, with the second half dedicated to a micro-presentation from a marketer. Chris Mechanic, co-founder at WebMechanix, hosts and gives each guest three minutes to share a personal marketing lesson.
There aren’t a ton of them (yet), but Chris posts new episodes weekly. The quick hot takes are perfect for someone who doesn’t like hour-long podcast discussions or wants to sprinkle small thought-starters into their queue.
Try this episode: 3 Ways Marketers Can Become More Data-Driven with Maura Ginty of Mode
The best marketing podcast for inspiration
Unthinkable by Jay Acunzo
If you like business talk that isn’t stuffy, Unthinkable by Jay Acunzo will do the trick. This podcast came highly recommended, and the high-production quality and storytelling quickly revealed why. Some of these episodes are what I wish my 8 a.m. business school lectures would have been like.
You’ll get the perspectives and experiences of people from all corners of the business and creative industries—the vibe is the perfect mix of case studies and chats with a friend. I also appreciate Jay’s “One-Shot” monologue episodes where he tackles a single topic for 20 minutes or less in a single take.
Try this episode: One Person, Ten Million Times
The best marketing podcast with a solo host
iDigress by Troy Sandidge
Interview and discussion-style podcasts seem to dominate the marketing space, so I was excited to come across a solo-host option. iDigress features Troy Sandidge sharing marketing frameworks and tactics on topics ranging from customer journeys and sales strategies to building a Twitter following and beyond.
Troy also has the unique ability to make it feel like he’s talking directly to you. He’s engaging but succinct, and each episode clocks in at 30 minutes or less.
Try this episode: Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!
The best marketing podcast about B2B marketing
The Revenue Marketing Report by Camela Thompson
The Revenue Marketing Report, hosted by Camela Thompson of CaliberMind, turns a podcast into a learning library. Each episode has a blog post with highlights, and the show’s website lets you filter episodes by category. While each podcast episode is high-quality in and of itself, the supporting information is what stood out to me.
The podcast also has a unique goal to “help marketers move from subject matter experts to strategic business partners.” In episodes like this one about competitive research, this philosophy plays out as the discussion weaves between granular tactics and how to apply your work across teams and functions.
Try this episode: Why Gathering Competitive Intelligence Is a Must
The best marketing podcast for case studies
The Long Game by Omniscient Digital
Having a perspective at odds with popular culture lets a podcast a) stand out from the crowd and b) find an audience that resonates. As the name suggests, The Long Game, by hosts Allie Decker, David Ly Khim, and Alex Birkett of Omniscient Digital, focuses on stories where “long-term thinking triumphs over short-term plans.” As someone who hopes never to have to see another Facebook ad about “how to create an 8-figure business in 30 days,” this is a welcome outlook.
Like others on this list, The Long Game also stood out because of the extra effort post-production. Each episode has an audio and video version, plus an abridged transcript with timestamps for easy navigation. There’s also a “Key Takeaways” portion, which means you can scan the episode’s lessons and navigate to specific timestamps that catch your attention. It’s like a buffet of knowledge where you can head straight to the counter to load up on your favorites.
Try this episode: Kitchen Side: Is Your Blog a Publication or a Library?
The best marketing podcast for diverse topics
Inside Intercom by Intercom
I should have expected that a podcast born from a company as big as Intercom would be a quality production. Still, Inside Intercom was a pleasant surprise. The editing, music, image design, and website turn the podcast into a premium experience.
While the podcast isn’t 100% marketing-focused all the time, you can filter by topics like marketing and growth. There’s a mix of outside interviews and internal team discussions across more than 300 episodes. Like most of my favorite podcasts, Inside Intercom has full transcripts and key takeaways.
Try this episode: Black Women’s Business Collective founder Zanade Mann on advocating for your peers
The best marketing podcast for learning new things
Hidden Brain by Shankar Vedantam
I’m going to veer away from traditional marketing topics for a minute, but I promise it’s worth it. Shankar Vedantam hosts Hidden Brain, which “explores the unconscious patterns that drive human behavior.” While you won’t hear any social media strategies here, marketers will absolutely benefit from understanding human behavior and motivation. Plus, the topics are downright fascinating.
Shankar weaves outside audio clips into episodes that add context to the story and elevate the content. For example, instead of simply introducing a guest, he shares an audio clip from actual news coverage from a pivotal moment in the guest’s life.
While you’re on Hidden Brain’s site, go ahead and take a short detour to their feel-good podcast, My Unsung Hero.
Try this episode: Playing the Gender Card
The best marketing podcast for mini-series
Marketing Made Simple by Dr. J.J. Peterson and April Sunshine Hawkins
Marketing Made Simple is a podcast that explores how to apply the StoryBrand marketing framework to different types of businesses and scenarios. Hosts Dr. J.J. Peterson and April Sunshine Hawkins are upbeat and entertaining, but the mini-series are my favorite part of the podcast.
A handful of episodes talk about applying marketing frameworks to different businesses, like non-profits and B2Bs. The podcast also brought in a new host, Donald Miller, to explore personal missions and how it applies to work.
Try this episode: From “Ah-ha” to Action—Revisiting Our Biggest “Ah-ha” Moments of 2021
Go forth and listen
The biggest takeaway from my great marketing podcast experiment is that you can’t know until you try. The shiny object isn’t always the best, and your preferences can change with the seasons. There’s no shortage of insight and content waiting to be discovered. Happy exploring!
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