Digital marketing has been taking new forms over the years since about 2016, when the trend started. To grow their brand, marketers have to constantly react and adapt to the changes in this realm. With the remarkable amount of content available over the Internet, digital marketing is an extremely competitive landscape.
There are more than a handful of platforms for creating digital content and attracting audiences. Businesses across the globe are tapping into the opportunities in the digital world to establish their presence and improve their credibility.
The power of YouTube as the leading digital marketing platform cannot be disregarded. What was once a portal for entertainment content has now undoubtedly become a favored choice for video marketing content. YouTube marketing is nothing but the promotion of your brand and business on this platform by uploading attention-grabbing video content.
Businesses of any nature and size can work with YouTube for marketing. Statistically, YouTube now has 2 billion users worldwide. Simply put, the majority of your audience is right there on YouTube. With a myriad of online YouTube video editor tools, it’s easy to boost your brand presence on this medium with content that can be consumed and shared effortlessly.
Why Should You Consider YouTube Marketing for Your Business?
Not heavy on your pocket.
Traditional advertisements are expensive. But, with a YouTube account, there is no limit to the number of videos you can upload for free. Small businesses and start-ups can post self-produced and self-made content to gain visibility and followers.
Easy access to a wider audience.
Beyond a doubt, this is the most significant perk of internet marketing. Likewise, with YouTube, your content can gain worldwide visibility and attract customers from all over the globe. Being the second most visited website, YouTube offers an extraordinary level of exposure for your brand. Irrespective of what you do or sell, you are bound to find customers in the millions.
Better Return of Investment.
ROI is what determines the success of your video marketing strategy. And as per Wyzowl’s report, 78% of businesses vouch for better ROI with video content.
The SEO advantages
YouTube has been part of Google since 2006, and the two sites together dominate the category of search engines. With the in-built SEO format, YouTube videos, therefore, rank high on Google search results. In 2021 videos are expected to 80% of the internet traffic, as per Cisco’s study. With clear keyword research, and using them in tags and descriptions of the video, YouTube channels establish the brand’s credibility.
Getting extra views
YouTube has an option to create playlists. The obvious advantage of this feature is that it gets the audience to watch your content back-to-back and surf through the channels to find relevant content. An additional benefit is that your ranking in search results gets a boost when people watch more of your videos.
Customers seek you out on this platform.
While users go through content subconsciously on other channels, here, the user comes with clear intent — solution to a problem, review of products they intend to buy, or other various reasons. As a marketer, you can take advantage of this ‘intent’ to create the right content to attract customers.
Contributes to the bigger social media marketing plan
YouTube videos can be shared easily on other social media profiles like Facebook, Instagram, Twitter, etc. Your content gets a lot more exposure and popularity this way. You just edit using the Youtube video editor, and we’re set! With the YouTube video featuring on multiple mediums, there are better chances of the associated website links being clicked. The range of benefits of YouTube can thus be complemented with other channels for video marketing.
Saving bandwidth
YouTube videos can easily be embedded on your official websites without impacting your site’s bandwidth.
Customer Email list
Sign-up forms can be embedded into YouTube videos, and additionally, your subscribers also get on your mail list automatically. There is no easier way to expand your customer email list for free.
Monetary benefits
4000 watch hours, 1000 subscribers, and your channel will start making money too. YouTube Partner Program and Google Adsense help earn money through your channel after this threshold is crossed.
Monitoring the performance
Once you’ve got your channel up and running, YouTube analytics help you assess its performance. Valuable information about how the audience interacts with your channel’s content helps experiment and crack the right marketing master plan for your brand.
Paid advertising
Organic views and subscribers might take time, but if you wish to speed up the process, there is always a range of options for paid promotion on YouTube. In-stream ads, banners, or overlay ads, and others offer instant results.
Conclusion
Reports show that 89% of businesses plan to add YouTube content in their marketing strategy by 2021. Being a globally recognized medium, having your video marketing strategy set around YouTube is highly beneficial.
Creating the right content that will reach the right audience is the key to a successful YouTube marketing scheme. Marketing on YouTube is essentially creating appealing content about your products and services that engages with your target customer.
Create content that resonates well with your audience and makes them share-worthy. Smart strategies to stay relevant in this competitive market keeps you ahead of the game. As a business or brand, if you haven’t yet embraced this platform, it’s time to get started!
It may seem overwhelming when you start, but this is the ideal platform in this day and age for your brand to grow and interact with the audience, and become a successful business.
