To write an effective business case study, find a productive business in the field, contact the organization for information, research relevant data, create an outline, and include relevant research for the paper. Include all sources used for research in the case study with advice from a public relations and marketing professor in this free video on business case studies.
Expert: Mark Clifton
Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University.
Filmmaker: Paul Volniansky
