Opinions expressed by Entrepreneur contributors are their own.
You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media.
Coaches and other experts, let’s talk straight — if your audience is not highly targeted, you are wasting a lot of time and money to get very little in return.
The biggest issue is when you connect with too many who are irrelevant to your business people — personal friends, family, too many peers or even worse, you have built your audience with completely random folks.