The best marketers think from a consumer perspective. It’s not about what you’re selling but rather what your customers are looking to buy.
And whatever they buy needs to answer the troubles and pain points they face.
Videos are just good at doing that.
- It engages people better.
- It keeps their attention occupied longer.
- It Converts them into customers faster.
- It makes it easy for them to share.
Video marketing is just a way to position those videos in the market for viewers to engage.
Let it be a corporate video like testimonials, explainer videos, mission statements, or commercial videos like product videos or creative ads. Every business needs video marketing to sustain and survive.
Benefits of Video Marketing
Videos are great to watch!
But why should one incorporate them in their marketing strategy? We are glad you asked.
Videos influence buying decisions.
People like videos. It is easy to induce an emotional connection between the product or service with a video rather than anything else in the marketing world. People connect to visual motions.
Studies show that it is easy to click a call-to-action button after watching a video asking for that.
Yes, that is correct.
We, the people, are easily motivated to perform an action when explicitly asked to.
For example, how hard it is for you not to click a button that promises to solve a significant problem for you and has a solid backing to prove their promises. It is undoubtedly difficult.
When someone watches a video about a product or service that can solve their problem or elevate their living standard, they become readily engaged and curious.
“With great power comes a great responsibility” – Uncle Ben.
Because it is so easy to engage people and convince them to use your solution, it is not uncommon for poor brands and low-quality product manufacturers to market their products with videos.
Even scammers try their hands in and out with videos.
But suppose you deliver on your promise and are genuinely interested in solving their problems. In that case, a good video production company can make your video stand out of the crowd (the competition) and help you obtain good press.
Rank higher in search results
We cannot emphasize this strongly enough. Google respects videos and the people who create them. Not only does that help people get to a solution faster, but it also improves Google’s Search Engine Results Pages (SERP).
People can watch videos directly from Google’s search results. And Google wants that!
It increases their own exposure, hence more points for you.
Videos were already an essential part of marketing since the early 90s. An entire business model and marketplace exist because of videos (TV commercials). People love to see the product in action before buying it.
Unless you’re a time-traveler from the 60s, it is beyond common sense not to acknowledge how important it is to market through videos.
Get more backlinks
If your video is informative and helps someone in any way, it is almost apparent that someone would embed it into their websites or share them on their social media profiles.
That increases backlinks towards your website or landing page.
Since, because of that great video, people are talking about you or your product in their network, not only it drives more traffic to you, it helps Google understand the importance of your business (through that video) and pushes your content in the higher ranks.
[image: Backlinking is still as important as word-of-mouth marketing (WOM marketing), and videos are a great way to increase your brand’s backlink strength.]
The more shares your videos get, the more backlinks your website will get.
Result: Incredible SEO and credibility.
Increases conversions
If you’re making videos, you must have already embarked upon niche selection. Your video must solve problems or answer questions or concerns before you even consider it for marketing.
If you’re doing it correctly, people would watch and share your videos. It is relatively easier to gain a following and loyalty if you give valuable assets to your viewership.
When your viewers understand your product or service, they would be more likely to relate your solution to themselves.
If that product or service helps them, they become your potential customers (lead).
When they go through that sale, that lead becomes a conversion.
The end goal is always conversion. And videos are an excellent tool for that.
It helps build credibility. And in contrast, it eliminates confusion, if there is any.
Once you have good credibility, it becomes a walk in the park to sell your products or services. Despite being in a consumer market, problems never end.
Problems: everyone has some, and they want to get rid of them.
And there is no better way to convince people that your product or service can solve their problems.
What’s so special about 2021
The pandemic shook the world to its knees and crushed businesses that were not future-proof, like a Tsunami crushes kutcha houses made of straws.
Coronavirus changed the world one could not imagine in 2018.
2021 is the year it (the virus) settles its feet, and people acknowledge it… for being here.
It is limiting physical presence, breaking the backbone of offline advertising and marketing.
Digital Marketing is now at its peak, and it is only going to rise as people are starting to understand how powerful it can be.
Online sales are replacing door-to-door sales. And online advertisements are replacing posters and banners you’d see posted on a wall.
Perhaps offline campaigns would eventually burn out as a memory someday as people find it highly convenient to watch a video or two on their mobile devices.
In any case, if you want to be heard or seen, there is no better time to do that.
And Video marketing is just the right tool you’ll ever need.
How is video marketing crucial in 2021 (and beyond)?
Besides being easy to watch and understand, choosing video marketing can brings you several benefits such as:
- According to a study, marketers who use videos grow their business revenue by as much as 49% compared to marketers who don’t.
- According to Forbes, 90% of customers stated that watching a video helped them make that purchase.
- According to Animoto, 64% of people say that watching a video conveys them better to buy a product. We know the number is much higher than that.
- According to Hubspot, 97% of marketers stated that videos help their users understand the product better, dramatically increasing sales.
- From another data at Hubspot, People prefer videos over any other medium, like PDFs, images, text content, or newsletters.
- Before making a purchase, most people who would buy from you for the first time would go through your brand’s website or landing page, social media pages, or Youtube. It is effortless to put a video there, improving your credibility and increasing your potential customers’ click-through rate.
- Videos help to rank your website on SERP (search engine results page). According to Backlinko, videos are an important ranking factor for your brand since it allows users reach to a solution faster and more conveniently.
- Videos can reduce the bounce rate significantly. According to Hubspot, 80% of the marketers acknowledged increased attention rate and decreased bounce rate by employing videos in their marketing strategies.
- According to HighIQ, web pages with a video enjoy better attention and CTR.
- If you’re using newsletters for marketing (of course you are), then enjoy a boost of 300% click-rates, according to a report by MarTech Advisor.
This list will never end.
What’s the take?
It should become common knowledge for marketers to utilize videos in their marketing strategies. From engagement to sales, if done correctly, videos alone can take your marketing game from a swamp to clouds in ways you never imagined.
Some businesses rely entirely on video marketing. Examples you asked? There are plenty on YouTube. If one is not selling directly through it, they use these video platforms to bring in traffic and create a following. Which eventually leads to sales.
Due to the persisting pandemic, Video Marketing has reached new heights and provided exponential growth to the doers. A plethora of never-ending trends (like challenge videos) grabs viewers’ attention and motivates them to take action (directly or indirectly).
Videos like the online course have also become prominent (and probably permanent) in 2021 and generate a boatload of traffic to their respective brands, services, or products.
Since you are here and read this far, you deserve a cookie. Or maybe you skimmed to the end. In any case, for video marketing, you would need videos. And it’s better to have a team of professionals helping you out rather than doing everything by yourself.
A professional video production company can help you reach your goals quickly and effortlessly.
Marketers, it is time to take action!
