Founded in 2006 in Bangalore, India, redBus today connects various cities across the globe at just a click of a button. redBus has revolutionized the online bus ticket booking industry by bringing together over 2,000 bus operators covering over 100,000 routes across countries. Redbus.in became a part of ibibo group via a 100% acquisition in June 2013. Today, redBus is India’s Number One online bus ticketing platform, both on mobile and desktop.
In this video Arun has taken a deep dive into the insights of redbus success journey.
The journey is divided into below 10 Stages.
1. Discovering the problem
1.1 Market research
2. Build Technical Skillset
3. Seek Help
4. Starting from the beginning
5. Fake it till you make it
6. Investment
7. Revenue Model and ESOP
8. B2C and B2B products
9. CUC Model
10. Convert competitors into Partners
Hope you all have taken down the key points that led to this successful venture.
Arun Kumar is an energetic and dynamic business mentor, a certified marketing consultant and a John Maxwell certified speaker has been an entrepreneur for over 15 years with 5 different brands. In one-month alone Arun has brought in 15 million USD from the influences of his strategic market planning. Medical Legal Spider currently serves 900 clients. His organization serves over 2000 web and mobile sites while employing 300 employees globally and domestically. With a proven methodology, Arun has become a leader in agile marketing.
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