Most marketers around the world want to capitalize on the potential of Instagram to grow their business. Instagram is one of the most popular social networking sites on the market. With over 1 billion active users worldwide, this social network is slowly turning into a gem for many business owners. Check out this https://famoid.com/buy-instagram-followers/ for more info.
Today, you will find many businesses showcasing their products and services on the platform. If you did a simple survey, you will realize that 90% of businesses that advertise their services online have a presence on Instagram. That alone shows you the confidence that people have in this platform to grow their business. However, you shouldn’t let a large number of businesses on Instagram fool you as there is no competition for space on the platform. Read on to discover ways through which Instagram can help grow your business.
Higher sales power
Research has shown that over 40% of online buyers prefer Instagram when looking for products and services. Therefore, Instagram has a higher sales power that any business owner cannot afford to ignore. At the end of it all, the amount of sales is what is going to push your business to the next level.
However, it is important to assess whether the investment is worth your time or not. Instagram users also need to know that the strategies used in the platform are different from the other social networking sites. Most advertisements on Instagram are clickable. And although a user may click but end up not purchasing the product, you can target them in your next marketing campaigns.
Advanced targeting options
Many business people around the world like Instagram because of its advanced targeting features. With this feature, you can advertise your products to different people despite their age, location, interest, and behavior. Also, Instagram has a high retargeting ability that focuses on people who have clicked on ads before. Furthermore, you can target your audience based on how they comment on your videos, photos, and posts. This feature allows you t take your business to a whole new level.
Extra features for business
Like many other social networks, Instagram offers users a personal account as well as a business account. If you are opening an Instagram account to promote your business, we recommend going for a business account as that will unlock many other features.
A business account will allow you to make posts with a call-to-action option for your customers. This is important as it will prompt them to follow up on your products and services. You also have the option to promote your posts using advertisements.
Reach new customers
As we mentioned above, Instagram has over one billion users worldwide. The good thing is that most of these people do purchases on Instagram daily. Therefore, by putting your business on Instagram, you are reaching out to these business people.
Research has also revealed that 45% of Instagram users visit at least one business profile each day. These people might look at your products, do research, or download the videos you have uploaded on your page.
Unfortunately, you won’t be able to benefit from Instagram if you do not make your business visible on the platform. You need to create a business account and integrate your brand into Instagram. With time, you will discover that the more visible you are on Instagram, the better sales your business will achieve.
Conclusion
Instagram can market your brand and business to an online audience. This is because it comes with features and tools that enable you to target the right audience. Also, many buyers trust this platform for they know that you are not just trying to sell them stuff.
