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Today, more than ever, consumers care where their money is going. They want to know that their spending is contributing to a solution to the larger challenges that face society (or, at least do no additional harm). Brands able to align their operations with this macro movement toward a more socially and environmentally friendly approach can reap substantial rewards: higher trust, better visibility, expanded marketplace growth opportunities and an enhanced bottom line.
Here are five essential tips to keep in mind when building, and talking about, a brand with sustainability at its core.
