For all the marketers out there who are a bit apprehensive of using video marketing tricks and techniques in their overall strategy for 2021, it’s time to give your decision a second thought. Do you know why? Because certain inspiring video marketing statistics will help you reconsider your strategy.
Go through these statistics, and you will definitely get a crystal clear picture of the way video marketing can assist you in increasing customer engagement, retention, and conversions.
It is also important to go through these statistics because they will help you understand the scope available in utilizing different video marketing tricks and techniques. So, without further delay, let’s jump into the statistics straight:
- Videos are used by more than 81% of businesses as one of the most effective marketing mediums, which is at present a whopping number in comparison to 63% in the previous year.
There are more and more businesses using videos to drive brand awareness. Regardless of whether it is directly in YouTube or Google, or on the social media platforms, it has now become a norm to gain customer attention through videos.
- More than 95% of the messages are retained by viewers when they get to watch something in video format. This is far more than the meager 10% messages retained by consumers when they read it in text format.
The statistics above prove that visual content is more entertaining and memorable in comparison to written content. Prospective customers are always willing to go through videos instead of reading articles or looking at images. People of the present times are fond of watching desired products and services in action.
- More and more people are consuming visual information through their smartphones, and this phenomenon is increasing by 100% every year. This speaks of the significance of mobile phones in 2021.
There is a massive surge in mobile shopping, social media, and searches. People are consuming content through their phones at an insane rate. Hence, the businesses that are not building their videos around mobile-optimized strategies should give this a second thought.
- As per reports, by the end of 2022, visual content will be responsible for 82% of the traffic on the internet. These estimates prove that if businesses are not producing videos for their target audiences, they are sure to be left behind.
- YouTube boasts of over 2 billion users, which is a testament to the number of videos consumed by online users. YouTube indeed has an undeniable reach, but then it is also important to note that the present is a highly competitive market.
Therefore, businesses must produce top-quality visual content to grab the attention of the target audiences.
- Speaking of demographics, 66% of teenagers are into watching videos on a regular basis. This again stresses the massive scope for businesses to come up with awe-inspiring videos for the youth. This goes special for businesses with younger people forming the market for their products and services.
- More than 72% of customers are eager to learn about brand new products and services through videos. This statistic is specifically crucial for the eCommerce sites looking to capture an audience. Now, it is more than important for these sites to create videos displaying their products to the correct audience through social media or advertisements, or both.
- The chances of a site ranking on the first page of a search engine result are 53 times higher if there is a video embedded in its URL. These statistics prove that search engines love videos, and therefore businesses including videos in their URLs will always reap the benefits of higher click-through rates.
- For brands looking to increase conversion rates of their landing pages, the statistics that conversions rates can increase by 80% if there are videos included in the landing page is enough to put things in place.
Well, it can be a little difficult to increase the conversion rates of landing pages. Businesses uselessly spend their time introducing deals, subscription lists, and processes. Little do they know that video is the secret ingredient!
Thus, businesses should make it a point to create 30-second videos for capturing their audience on the landing pages. This will help them increase their conversion rates exponentially.
- Reports suggest that 85% of the customers are willing to see more visual content from brands. The figures stand proof of the fact that companies must show more videos to their prospective customers.
It is high time businesses start making audience-centered content and putting more into their video marketing plan. This is what the consumers want.
- Videos included in emails can increase the click-through rate by around 300%. Well, this makes a major difference to the bottom line of a business.
So, more and more businesses in the present times should start embedding videos in their emails for turbo-charging their cold outreach.
This will help them improvise response rates while increasing email marketing ROI significantly.
- Making the first minute profitably count is very important! 33% of the consumers watch the first 30 seconds of a video, while there are 45% of viewers watching videos in less than 1 minute.
So, businesses should give their marketing strategies a boost by including short and crisp videos that capture the audience effectively. This means visual content targeted towards bringing in customers should get to the main point within the first minute. By doing so, businesses will not risk losing their viewers permanently.
It is imperative for brands to make videos interesting but specifically stick to the 30 seconds limit for catching viewer attention.
The Takeaway
If you are still thinking about using video marketing tricks and techniques in your overall marketing strategy, all those businesses and marketers out there go through the statistics provided above.
They will drive home the correct point for you. Still not convinced of the power of visual content? Go through the data provided by the businesses, and you will understand why it is important to include visual content right now.
