SMS and social media marketing are your two highly efficient warriors on the battlefield of multiple competitors. Nowadays, businesses leverage both of the strategies to accomplish their marketing campaigns. A well-optimized SMS and social media marketing assist you in promoting yourself better, growing faster, and reaching a larger audience.
According to statistical figures, “77% of consumers have a positive perception of a company that offers SMS”. On the other hand, “29.6% of brands accept that social media marketing has been very effective for their digital business”.
Both the figures clearly indicate how indispensable SMS and social media marketing are for you to conquer the royal seat in the market. However, despite knowing the value of each strategy, if your mind still contemplates a comparative analysis, then this article is the right guide to make a perfect comparison.
Explore it to know who emerges as a winner in this combat of comparison.
What is SMS Marketing?
Short Message Service marketing is a marketing strategy that involves text messages to communicate with the customers. The businesses transmit information like updates and offer to the audience for converting them and achieving their business goals. The messages sent can be a part of mass messaging campaigns or automated text triggered by customer’s actions.
It indeed is a very effective technique for flourishing your business propaganda. These text messages have a 98% read rate, with 95% of the messages being read within 3 minutes. Moreover, SMS marketing helps nearly 44% of brands to manage their campaigns. Consequently, an increase in the budget of SMS marketing was facilitated by 61% of marketers in 2020.
What is Social Media Marketing?
The strategy uses social media platforms to build your brand, engage better, and drive more conversions. The top social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube are no less than a battlefield of numerous brands. Data says “over 3.6 billion people are social media users”.
Brands desire to leverage social media because it has such an outstanding engagement. To explore which marketing strategy provides you with an edge to drive better results, let us discuss the performance of SMS and social media marketing along following dimensions:
1.Target Audience
Reaching the target audience at the right time with the right strategy is essential to boost conversions. Both marketing strategies are highly effective for reaching the target audience, yet one approach has the edge over the other. The average organic reach of social media posts have dropped to 5.2%, and the engagement rate for an organic post is 0.25“.
On the other hand, people see 98% of SMS texts within the first three seconds of reception. SMS texts have a 209% higher response rate than phone calls, Facebook, and email. Now, if you wish to know which option allows your message to reach the target audience more efficiently, then, of course, the answer is SMS marketing.
- Click-through Rates
A significant factor that determines your engagement with your audience is the Click-through Rate. A successful marketing campaign excels in attracting customers, engaging them as much as they can, and boosting the Click-through Rates.
According to reports, “The Click-through Rates on social media have been down by 30%“. Contrary to this, the SMS texts might offer better customer responses because they are a more personal and direct form of marketing.
The Same fact is reflected in the higher Click-Through Rates of SMS marketing. According to the data, “the click-through rate of SMS marketing is 36%“. Also, people touch their mobile approximately 2,617 times each day.
People are constantly in direct contact with their phones, which is why SMS texts have an impressive response rate of 45%. Eventually, which option is a winner for higher Click through Rates? Absolutely SMS marketing!
- Conversion Rates
The most prioritized aim of any business or company is to drive more conversion. Conversion means successfully persuading a visitor to take action you desire, like submitting a form, purchasing a product, or choosing your services.
The conversion rate refers to the percentage of people who performed the desired action out of total visitors. A high conversion rate is a quality measure for the success of your marketing campaign.
On one hand, social media offers a conversion rate of 0.71% (Source-webfx), and on the other, SMS marketing jumps in for your rescue with a conversion rate of a whopping 32%. Do you wish to know the reason for the high conversion rates of SMS marketing?
Well, you must consider how easy it is to click on a text and perform a follow-up procedure to purchase. The difference in the conversion rates is pretty evident to understand better and declare the winner right away! SMS marketing has the upper hand when it comes to driving more conversion for your business campaign.
The Zipwhip reports suggest, 68% of businesses use SMS marketing to reach out to their customers.
- Market Penetration
The competition present in the market against your product has a direct impact on your market penetration. Therefore, it is time to explore how many competitors you face and which strategy between SMS and social media marketing is your better and faster vehicle to enter the market.
If you use SMS marketing, you will probably have a list of people in your contacts who might be interested in your product. They tend to be more willing and ready to pay attention to your promotions and special offers.
Additionally, they even have a greater probability of purchasing your product. The SMS texts sent in this campaign are short, crisp, and reduce the need for extensive dialogue. Therefore, it helps to prevent the customers from being confused due to too much information.
Now, when you analyze the second option, the social media platforms appear to be more dynamic. They are already flooded with the messages and text of your competitors. Especially when you are a newbie, you will feel like an unknown entity trying to penetrate the market dominated by already established companies.
Initially, it is not a piece of cake to create brand awareness and stand out among the numerous competitors. The relative ease of penetrating the market using SMS marketing makes it the better option among both strategies. Moreover, 45% of the SMS campaigns have shown better Return of Investment than social media marketing.
Final Thoughts
SMS and social media marketing both are highly effective tools to empower your business campaigns. However, SMS marketing emerges as the champion in this comparative combat.
The crisp and direct SMS texts cater to your marketing campaign with a higher click-through rate, conversion rate, and better engagement with the target audience. Contrary to this, reaching out to people on social media platforms demands time to establish a connection. That is why SMS marketing has the edge over social media marketing.
We hope this article helps you make a comparison between both the marketing strategies and come up with a clear winner. And yes! Don’t forget to share your thoughts about comparing SMS and social media marketing in the comment section below.
Author Bio:
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.
