Everyone wants to open a restaurant once in a life time. We have Founders of Biryani By Kilo Sharing how they build 100Cr company by selling biryani. This is the 5th part of our #FoundersUnfiltered series where we learn directly from the founders. If you are new to this series. I recommend you to watch Previous Videos.
Founders Unfiltered
https://www.youtube.com/playlist?list=PLd9tDukllEeqfbq1dKXwXboq4yrr0LJhz
0:00 – Introduction
0:32 – Journey of co-founder & CEO, Mr. Kaushik Roy
2:35 – How was Biryani delivered in starting?
3:20 – How was marketing done initially?
3:45 – Story of co-founder, Mr. Vishal Jindal
6:41 – Initial Investment?
7:52 – Other Investors in Biryani By Kilo
8:34 – Major challenges in starting a restaurant business
10:41 – How did you handle manpower?
11:17 – Did you hire any chef in the starting?
11:36 – How do you create SOPs?
12:37 – When did you get external funding?
13:59 – What do investors see before investing?
17:29 – What is Board in a company?
19:59 – Marketing of Biryani By Kilo
21:17 – Spend on Marketing
21:49 – LTV of your customers
23:56 – How did you get the idea?
26:15 – Difference between various Biryanis
29:03 – Pros and Cons of having a co-founder
33:13 – Major challenges and Mistakes question
35:44 – RAPID FIRE
39:32 – Drone Delivery in India?
43:46 – Advice for school/college students
47:37 – Final advice for the viewers
Vishal Jindal is the Co-founder and Director of Strategy/Marketing of Biryani By Kilo. A diehard foodie with vast entrepreneurial/Private Equity and scaling up expertise, across different businesses & geographies. He previously founded an India-focused private equity fund Carpediem Capital Partners, based in Gurgaon.
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Kaushik Roy is the founder & CEO of SkyGate Hospitality Pvt. Ltd. – the company that owns the popular brand Biryani by Kilo. Kaushik has a consolidated experience of over 22 years in the foodservice industry which has seen him heading the operations of over 200 restaurants across diverse categories and formats. His brand Biryani by Kilo is an effort to revive the Khansama tradition of cooking wherein each order is individually cooked in natural, handmade, clay handis and delivered fresh to doorsteps.
Biryani by kilo’s website: https://biryanibykilo.com/
Follow the co-founders of Biryani By Kilo here:
Vishal’s Linkedin: https://www.linkedin.com/in/vishal-jindal-7424282/
Kaushik’s Linkedin:
https://www.linkedin.com/in/kaushik-roy-a283bb/
For Shorter clips from this Session:
https://www.youtube.com/channel/UCyTcGfVEMjBGzgfWTcUcAmw/videos
Disclaimer: The host is not promoting the company in any way and the video is made for pure educational purposes. Everything mentioned by the founder is his point of view. The intention behind creating the video was to impart maximum knowledge from the experience of the founder and not to promote any products from the brand. Viewers should do their own due diligence before considering to buy anything from the brand being mentioned in the video. The video is not intended to spread rumors or hurt the sentiments of any religion. Please watch it with a light heart to takeaway key learning lessons only.
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