Loyal customers are crucial for every business but how to gain customers’ loyalty lies in your hands only.
Gaining maximum loyal customers just does not happen overnight; it requires a lot of mental and physical effort. You need to be consistent in delivering what you have promised to your customers, you need to continuously abide by your goals and objectives.
Loyal customers are the heart of every business as they are the major source of income to businesses. Loyal customers bring a lot much to businesses like profits, revenue, and word of mouth marketing. Thus, it’s always good to increase the number of happy customers as they are the ones that go a long way with your business.
Well there are several effective practices to generate satisfied customers but here we discuss how to generate them with various software. The write up is all about how to leverage software to increase client retention. So here we go!
Table of Contents
- How Software Helps in Generating Loyal Customers
- Personalized Marketing
- Customer Insights
- Personalized Experience
- Understanding the value of Customer Loyalty
- 5 Best Loyalty Program Software
- Salonist
- Pros and Cons
- LoyaltyLion (+Shopify app)
- Pros and Cons
- Glue loyalty
- Pros and Cons
- Candy Bar
- Pros and Cons
- Perkville
- Perkville helps in managing and tracking customer loyalty programs. It also takes advantage of customer referrals through promotional rewards.
- Pros and Cons
- Conclusion
- How Software Helps in Generating Loyal Customers
Personalized Marketing
Nowadays, personalized marketing is the key to customer service. Customers cherish being part of organizations that focus on personalized marketing tricks and tactics. What could make customers happier than experiencing services as per their desires?
Tailoring services for customers results in maximum customer loyalty and customer retention. Personalized marketing builds customers’ trust and makes them feel valued where their every nook and cranny is kept in consideration.
Let’s have a look at some relevant statistics signifying the importance of personalized marketing:
- Personalized marketing seems appealing and fascinating to 90% of U.S. consumers. – Statista
- 72% of consumers revealed that they only engage with personalized messaging. – SmarterHQ
- 80% of people only shop with businesses that personalize their experience. – SmarterHQ
- 63% of customers discontinue buying from brands that use poor personalization tactics. – Smart Insights
Thus, software that enables businesses to integrate the customer details improves their marketing strategies by setting benchmarks.
Customer Insights
Various solutions that are designed to increase customer loyalty and retention make it possible by generating deeper insights into customers’ behavior.
The customer insights let’s businesses understand their customer’s behaviors and design marketing strategies encircling their preferences.
Solutions collect real-time data for identifying customer-related trends. Then they pour their services to each customer accordingly, this not only enhances customers satisfaction but increases client retention as well.
Personalized Experience
The software keeps a record of all the important dates like customers’ birthday, anniversary, their first purchase, etc. This information helps in making customers feel special by offering a personalized experience to them on their favorite services.
With the help of automatic reminders in the systems, offering a personalized experience to customers becomes convenient.
When an event is taking place, it sends reminders to customers to make them feel special. With the help of various software, you can offer a personalised experience to customers, which helps majorly in generating loyal customers.
Understanding the value of Customer Loyalty
To get in return customer loyalty for the long run you need to first engulf the lessons of quality customer service. You need to understand the value of customer loyalty and how it is crucial for your business.
You get loyal customers when you put in the effort to deliver the best experience to them. Loyal customers sense the way they are taken care of and that consistent concern forces them to return back to you.
Here are two key components of customer loyalty you need to be aware of:
Consistent in delivering what you have promised
To be consistent with what you have promised to customers is the biggest reason they choose to be with you for the long run.
Never cut down on quality
Just because you have maximized your client base does not mean now you will start declining your quality. Generally, with a span of time businesses start showing their faces by cutting down on quality. This leads to a rise in the number of disappointing customers.
Thus, you can see a decline in the number of your loyal customers. As per reports, loyal customers bring a huge lump sum to your business.
So, the golden rule to achieve maximum customer loyalty, these are integral elements to keep in view.
5 Best Loyalty Program Software
Salonist
Salonist, a salon software is one of the leading loyalty program software. The software keeps exciting consumers with fascinating loyalty rewards, points, bonuses, gift cards etc. The loyalty programme strategies prove to be extremely useful in increasing client retention.
Pros and Cons
Pros:
- Easy to install and learn its functionality
2. Compatible with other software applications - Reward customers on the basis of number of purchases and visits
Cons:
- Customers can’t earn points for actions other than purchases
LoyaltyLion
LoyaltyLion is an eCommerce customer loyalty platform, which proves to be helpful in customer retention through a data-driven loyalty system. It is one of the leading software trusted by several eCommerce merchants worldwide.
Pros and Cons
Pros:
- Easy and quick setup
- Seamless integrations with various apps like Mailchimp, Recharge, Klaviyo, and many more
- Easy in case customers want it to refer friends with unique URLs delivered via email, SMS, etc.
Cons:
- In-cart bonuses are just available on the Plus plan
Glue loyalty
It is a powerful, automated, and hassle-free loyalty platform meticulously designed for small businesses such as restaurants, hairdressers, shops, etc.
The software offers you a full suite of loyalty solutions that involves everything from points and rewards to punch cards.
Pros and Cons
Pros:
- In builted automated AI-based loyalty manager
- Possess all the loyalty solutions you need
- Operates via an app, email, SMS, WhatsApp, and more
Cons:
- No POS integration
- Automated management is only obtainable in the premium plan
Candy Bar
CandyBar is an easy-to-use digital loyalty rewards program that helps businesses to increase their client’s visits.
Pros and Cons
Pros:
- Smarty keeps a record of customer data and accesses the ‘analytics dashboard’.
- It possesses a two-way messaging concept at the base of the software.
- It is easily available on a desktop computer and mobile device.
Cons:
- No automation and POS integration.
- Loyalty points are based on store visits rather than the sum total of spending.
Perkville
Perkville helps in managing and tracking customer loyalty programs. It also takes advantage of customer referrals through promotional rewards.
Pros and Cons
Pros:
- Get easily integrated with many applications like POS, membership, CRM programs, etc.
- Rewards your customers for the number of purchases, referrals, and more.
- Easy to deploy
Cons:
- Only the customers that have signed up for an account can use this software.
Conclusion
Well, above we have cited all the effective ways to increase customer loyalty via software. We have discussed the top leading loyalty programme software as well to help you in maximising client retention.
Hopefully, This blog will become useful to our readers. You can address your queries and suggestions in the comment box.
Enjoy and Read!
Thanks for making it till the end!
Author bio:
Zin Lang Liu has been a Manager at Salonist since 2017. Her passion for helping people in business management through the expert industry coverage she provides. Follow her on Facebook and Instagram for the latest posts.
