Let’s say you have a product that can serve thousands of customers around the world. This is great because now you can see your next step – working towards international expansion. Introducing a product to a foreign market is always tricky, but with due preparation and knowledge under your belt, you can be sure of a satisfactory result.
Today we will discuss some good ways of going global with your SaaS solutions. Keep reading and find out what marketing techniques you can try to engage a foreign audience and effectively advertise your product abroad.
7 Marketing Practices to Help SaaS Product Gain Global Interest
Most SaaS companies are more or less knowledgeable of their local market, audience, and existing conditions that determine the focus of the direction of their marketing efforts. The international market, however, is far more demanding. Below, we’ll discuss some time-tested practices that will help you market SaaS products on a bigger scale.
- Content marketing.
Content can be a key marketing instrument. Posting content that is useful, practical, as well as relevant to the target audience is an effective way of attracting more visitors.
Create a separate budget for maintaining blogs, develop content that is relevant to your product or area of expertise, share articles that will educate as well as entertain an international audience. Not only can blogging help you become an industry leader as well as a topical expert – but it can also help maintain existing customers and attract new ones.
Companies that develop SaaS products often choose to expand to Asian markets due to their rapid development as well as focus on innovative technologies. If this is something you consider, you will need help adapting products and content to the Asian market. It would be wise to outsource this task to the best Chinese translation services you can find on the market. Expert involvement is crucial, as poor content adaptation can harm your international expansion.
- Global SEO.
By optimizing content with SEO, a SaaS project can improve a website’s search rankings as well as attract organic traffic to a new market.
When a company goes international, it’s important to re-visit SEO strategies and adapt them to a foreign market, creating an effective global SEO strategy. For example, some companies don’t invest in marketing research or keyword localization, ending up losing potential customers and failing to secure their position online.
- Contextual advertising.
If you’re not getting enough organic search traffic, then PPC is a great lead generation tool for a SaaS company. PPC campaigns are preferred by many marketers because they are scalable, flexible, customizable, as well as cost-effective.
Test different channels, for example, Facebook Ads or Google Ads, to see which option works better with a new audience. Make sure your ad clearly communicates your offer, values, benefits your customer will get and engages a relevant target audience.
- Localization.
International expansion is impossible without localization. As a SaaS company, you won’t only need to localize your website, blogs, social media accounts, marketing materials, packaging, etc., but rather start with localizing your product.
Any software solutions prepared for an international audience must be properly translated. Before you start this endeavor, check out these 10 main steps to get started with software localization to get a better idea as to what this process entails.
Translation accuracy is very important because its insufficiency will prevent your clients from using your product, all the while hurting your brand image, causing financial losses, or even stomping your company’s global outreach.
- Referral Marketing.
Referral marketing is one of the most effective lead generation strategies. Many marketers believe that referrals are the most valuable form of marketing and name them as a key source of leads for SaaS projects.
For this strategy to work, one must think about incentives and loyalty programs that will motivate customers to recommend a certain product.
- Customer reviews.
Reviews and testimonials are forms of social proof that people believe, as well as the recommendations of friends and acquaintances. The more reviews about the SaaS service, the higher the likelihood that other users will want to use your services or products. You should encourage customer reviews and share positive testimonials on your website and social networks.
- New marketing channels.
When expanding into a new market, take it as a learning opportunity and explore new ways of interacting with your audience, finding the best local marketing channels for SaaS companies. Research popular local social media channels, partake in regional trade shows and events, and your brand recognition will skyrocket.
Closing remarks
By applying these basic strategies, you can help your SaaS product reach foreign horizons and root into the global market without much difficulty. Remember to properly explore your chosen markets, study your audience, and plan your transition carefully. If you utilize our strategies, we are certain that your international expansion will be victorious.
BIO: Elizabeth Baldridge
Elizabeth is a writer and researcher who puts a lot of effort into creating comprehensive articles that bring pure value to her audience. Readers find her insights beneficial and request her input on many pressing topics. Elizabeth’s writing style and way to present information engage both seasoned and beginner readers, making any topic easy to understand and follow. Besides writing, Elizabeth loves camping and bird watching.
