In this episode of Business To You, Lars talks about the BCG Matrix (a.k.a. Growth-Share Matrix) and how to use it properly with Samsung as example. The BCG Matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can plot their business units accordingly and determine where to allocate extra (financial) resources, where to cash out and where to divest.
More information:
https://www.business-to-you.com/bcg-matrix/
You might also like our video on Porter’s Five Forces:
https://youtu.be/Dfp23xSqpdk
You might also like our video on PESTEL Analysis:
https://youtu.be/bYn4CyL3r5w
You might also like our video on the VRIO Framework:
https://youtu.be/SD8XJw_qeNI
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