This video presents the central concepts of Innovation Management, explained in the book “Innovator’s Dilemma”, by Prof. Clayton Christensen. To better understand this theory, Prof. Ricardo Britto, Doctor in Business Administration by USP and dean of IBS Americas, analyses the Embraer case study, a Latin American company, leader in the regional aviation sector, and demonstrate how a company can be greatly innovative in highly competitive segments of the market, while not losing focus on its main products.
This video is part of a Strategic Management minicourse. Participants of this online minicourse receive a certificate equivalent to a 3-hour course and could earn a scholarship for a program abroad. Click the link to subscribe: https://bit.ly/embraer-cdma
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