The year 2020 has seen brands and the marketers stumbling up to survive the unpredictable events that have been unfolding. Digital marketing has been a boon for many amidst these uncertain times. While the digital age had already started changing lives across industries and various verticals, the current year particularly saw it grow exponentially.
For businesses that had to be forced to close shops and operations, marketers were quick to find alternative ways to stay on top of the customer’s minds. Covid era has changed the way businesses used to function and has shaped a new marketing framework for them.
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