Sample Business introduction letter to New Clients (with Template)

A business introduction letter to a new client is a letter that welcomes a new client and introduces the company. Business introduction letters are also known as welcome letters. Companies often send these letters to new clients as a way of introducing their company and welcoming the client. Welcome letters are a great way to let your new clients know they are appreciated and present your company information.

This article discusses the importance of business introduction letters and outlines their key features. We have included a format for this letter and a sample letter for you to read.

Welcome letters serve several purposes:

• Thank your new client for choosing your company and welcome them.
• Provide the client with your contact information and a company overview.
• Highlight your brand and inspire client confidence.
• Encourage the new client to place more orders.

Sending your new clients a welcome letter begins the business relationship on a positive note. Business introduction letters usually include a company brochure and may include information about special offers for new clients. Many companies send introduction letters immediately after the first client contact. Others send these letters with the first invoice.

1. Welcome Message

Begin your letter by welcoming your new client and thanking them for choosing your company. In this paragraph, let the client know that you appreciate their business. Make your new client feel truly welcome.

2. Company Introduction

Reference any contact you have had with the new client and enclose any requested information. Note that a company brochure is enclosed, as well. Introduce your company briefly, with an emphasis on customer service.

3. Contact Information

Place your name and contact information in this section of the letter, and inform the client you will be handling their account. Be sure your information is easy to locate and identify. Also include the client’s account number, as well as the 24-hour customer service number if applicable.

One way to make this information easily accessible is to place it in a list like this example:

• Number:
• Email:
• 24-Hour Customer Service:

4. Closing Statement

Use your closing statement as a way to reassure your client and restate your appreciation for their business.

Note: Be sure your letter is clear, helpful, and optimistic. Print your letter on company letterhead. Sign your letter for a personal touch.

Business Introduction Letter to New Clients (Word Template)

Business introduction letters welcome new clients and thank them for choosing your company. They also provide a brief introduction to your company, often including a product or service brochure. They offer your clients the contact information they need to purchase products or services. In addition, welcome letters inspire client confidence and highlight your brand. Use your business introduction letters to tell your new clients how much you appreciate their business and encourage them to place further orders.