A rate increase letter for security services is a letter in which the writer states their security service rates will increase. Writing a letter to tell your clients your rates are increasing is not something anyone looks forward to doing. However, costs increase over time, and at some point, you will need to raise the rates you charge your clients for security services. Understanding the basics of writing rate increase letters can help you write rate increase letters that encourage client loyalty.
In this article, we will discuss the basics of writing rate increase letters. We provide a format for your use and a sample rate increase letter for security services.
When you find yourself in the uncomfortable position of needing to inform your clients of a rate increase, you probably need a little help. Here are some professional tips for writing rate increase letters for your security services.
1. Be Direct
Announce the rate increase in the first sentence of your letter. Get it over with; you will feel better, and so will your clients. Tell your clients how much your rate is increasing and the new amount they will pay. Include the date the increase is effective.
2. But Be Gentle – Use the passive voice.
Writing about the rate increase in the passive voice makes it seem as if the increase organically happens. You don’t need to accept responsibility in your letter. Consider the following examples of simple rate increase statements.
Active voice: We will be increasing our rates.
Passive voice: Our rates will be increasing.
The sentence written in the passive voice is often easier for clients to accept. So be direct, but be gentle. Write about the increase in the passive voice.
3. Explain the Increase
Generally, rate increases are necessary because of rising overhead costs. Tell your clients why your rates are increasing. Explain to them that the increase is necessary for you to continue providing quality security services. Remind your customers of the services you provide. If you are upgrading services, tell your customers how the upgrades help you provide the security they need and deserve.
4. Give Extra Value to Current Clients
Stating that the rate increase goes into effect immediately for new clients but two months out for current clients is a good retention tactic. Give your clients some extra time at the old rate.
5. Show Your Appreciation
Thank your clients for their business, and let them know you are eager to provide continual quality security services. Showing your appreciation helps you retain your clients, which helps your bottom line.
Important: Print this letter on your company letterhead. Greet your clients by name, not “valued client.” Sign each letter for a personal touch.
Rate Increase Letter for Security Services (Format)
{recipient name}
{recipient address}
{date}
Dear {recipient name},
I am writing to inform you that our rates for security services will be increasing. The amount of the increase is {percent}, or {amount}. Although the rate increase is effective immediately for new clients, you will continue to pay the old rate for {number} more months. Your new payment of {amount} will not be effective until {date}.
I understand that rate increases are unfortunate, but rising overhead costs have made the small increase unavoidable. {Discuss new equipment or personnel here. Remind your customers of the efficiency of your services.}
We appreciate your business and look forward to continuing to provide quality and dependable security services for your family. If you have any questions, please contact me at {phone number} or at {email address.}
Sincerely,
{your signature}
{your name}
Sample Rate Increase Letter for Security Services
Mr. Micheal Harding
2098 West 51 Street
Ellory, NC 28997
January 3, 2040
Dear Mr. Harding,
I am writing to you to let you know that a small rate increase will be going into effect immediately. The increase is five percent, or $5.00. However, as a valued client you will continue to pay your old payment for another two months. Your new payment of $105.00 will not be due until April 1, 2040.
I know that even a small rate increase can be difficult, but our overhead costs are always rising, making the rate increase inevitable. We are constantly adding new equipment and services to provide your family with the quality, up-to-date security services you need and deserve. As a reminder, we monitor your equipment 24-hours a day, seven days a week. Our response time is the fastest available in your area.
We sincerely appreciate your business and will continue to provide dependable security services for your family. If you have any questions, please contact me at (768) 356-9977 or at mel.gibbons@email.com.
Sincerely,
Melissa Gibbons
Melissa Gibbons
Rate Increase Letter for Security Services (Word Template)
- Address your clients by name
- Use the passive voice when talking about the rate increase
- Include the rate increase amount, the new payment amount, and the date effective
- Explain the rate increase and briefly discuss your services
- Give your current clients extra time at the old rate
- Thank your clients
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