This video presentes Porter’s 5 Forces, described in the book “Competitive Strategy”, by Prof. Michael Porter. To better understand this theory, Prof. Ricardo Britto, Doctor in Business Administration at USP and Dean of IBS Americas, discusses Netflix’s case study, demonstrating how a company can grow and remain a leader of a competitive market, despite its competitors’ growth.
This video is part of a Strategic Management minicourse. Participants of this online minicourse receive a certificate equivalent to a 3-hour course and could earn a scholarship for a program abroad. Click the link to subscribe: https://bit.ly/netflix-mida
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