A Power-Packed session on how brand integrates FMCG and Digital Marketing Strategy by Anvesha Poswalia, Digital Marketing Lead, L’Oreal Professionnel
A passionate marketer, Anvesha is currently responsible for the digital marketing strategy of L’Oreal Professionnel in India. A thought leader in her field, Anvesha has been a speaker at various conferences, including B2B Online Asia at Singapore & her guest articles have been published in content portals like afaqs! & tvnews4u.com.
Recently, she was placed among the “Top 30 Digital Marketer” in India by ET BrandEquity. She has been a part of the coveted “Economic Times Young Leaders” List in 2018. She has also been placed by Social Samsa in “40 Under 40” Digital Leaders & “Top 100 Marketers in India” by Adobe in 2019.
Her journey started with Google, where she worked closely with clients like Sephora, Gap, and Jet Airways to help them build a successful strategy for their marketing campaigns on Google search, display, and YouTube. Post this, she set up the online marketing team at Travelyaari.com and paved the way for digital transformation at the company with an ROI focused approach. Her recent stint was with Asian Paints, where she headed digital media.
She is extremely excited and optimistic about the adoption of digital technology in India and is looking forward to how digital is all set to change the shape of marketing.
The key points discussed in the session:
Anvesha kickstarted the session by focusing on the importance of how brands should add value and give an experience for the consumers.
She also spoke about how a brand needs to empathize with their audience.
She discussed how a brand needs to constantly educate the consumers.
Thereafter, she revealed the importance of implementing Vernacular Marketing.
Watch the video to understand how a brand can successfully implement all of the above!
Audience Q&A were also taken up:
Siddharth: Is the current change sustainable? What metrics would you use to understand to differentiate permanent or temporary change?
Supraja: How much do you think brand equity has taken a hit during the pandemic and is there a danger of brands becoming a commodity?
Siddharth: What importance/ratio of budget you have placed in different social media?
