In this video, we have discussed ninjacart supply chain business model with a detailed business case study in Hindi. Ninjacart is India’s largest and reliable supply chain for fresh produce (fruits and vegetables). It is working as a B2B model. Ninjacart is founded by Thirukumaran Nagarajan, Kartheeswaran KK, Sharath Loganathan, Ashutosh Vikram, Sachin P J, and Vasudevan Chinnathambi in 2015. NinjaCart provides an opportunity for farmers to deal directly with retailers, by removing middlemen between them, and earning more for their fresh produce (fruits and vegetables). Its service is available in India’s seven major cities and has contact with 12,000 farmers on its platform. By using technology in the agriculture sector (agritech). The startup claims it can increase farmer’s income by 20%. Ninjacart provides a complete supply chain to farmers and retailers through its network of collection centers, fulfillment centers, and distribution centers. It claims to transport fresh produce from farms to stores in 12 hours. So It is a motivated and success story about a growing startup named Ninjacart.
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