A copywriter has the job of creating slogans, also referred to as copy, for advertising and marketing campaigns. The aim of copywriting is to draw attention to a company’s brand and entice people or groups to take action, such as buying or promoting the brand. The role requires a lot of creativity, and it can be quite demanding.
Skills Required for a Copywriter
Cover letters play an important role when submitting an application to any job. A copywriter cover letter should highlight the skills that you have, which are necessary for the role itself. Aside from creativity, a copywriter must:
- Have excellent skills with writing
- Have attention to detail and be able to edit their own work
- Be able to meet deadlines
- Work under pressure
- Collaborate with the copywriting team
- Be able to research
- Integrating copy with media components
- Have good customer service skills
- Have a flair for business
- Have a degree in advertising, marketing, or communication.
Writing a Copywriter Cover Letter
There is a certain format that you need to use with any cover letter you create. However, when writing a cover letter for a copywriter position, you should include things to make yourself really stand out. One way to do this is to include 2 to 3 reasons why the employer should consider you for the position. This will summarize your main skills and is the selling point of your resume, especially if you have recently graduated from college. Be sure to keep this short and simple.
To get a better idea of how a Copywriter Cover Letter should look, you can download one of our free templates or samples.
The standard form for your cover letter should include:
- Your contact information, which should be done in block style and set near the top left of your letter.
- Date
- The contact details of the employer
- Salutation
- The opening paragraph, which should briefly tell of how you found out about the job and why you are interested
- Middle paragraph, which should offer a summary of your skills, any background information, and critical skills that are relevant to the job. This is also where you would give your reasons why they should choose you.
- Third paragraph, which can detail soft skills or skills that are not necessarily needed for the position but can come in handy to have.
- End of letter and closing, where you give your contact information and when you will be available to take on the job. Include a thank you and then closing.
Sample Copywriter Cover Letters
Sample 1:
Patricia Burlington
(555) 555-555
[email protected]
February 2, 2021
Dear Hiring Manager,
I am happy to be applying for the copywriter position at Lakewood Tech. I have 4 years of experience writing engaging, clear, and effective copy in an advertising and corporate setting. I would love the opportunity to bring my skills and talent to Lakewood Tech and feel my abilities to meet deadlines, work well in a busy setting, and create highly engaging copy would be an asset to your company.
Three reasons why I feel I am the right choice for the job: I previously headed a team for advertising campaigns, as well as worked on my own. My ability to delegate and keep my team on top of the work needed always resulted in meeting deadlines. I was praised for my innovative ideas and advice, as well as my ability to work with larger teams to coordinate with graphic artists to present copy that had a good balance between visual art and text. I was also commended for my ability to take constructive criticism and apply it to my copywriting skills to further improve myself.
I’ve had experience in writing copy for websites, blogs, headlines, ads, and white papers. I enjoy coming up with ideas that grab the attention of potential clients, as well as engaging and persuasive white papers.
I would like to thank you in advance for taking the time to consider me for the copywriter position at Lakewood Tech and look forward to learning more about your company and future plans for the copy you will require.
Sincerely,
Patricia Burlington
Sample 2:
Jeremy Wilkes
2400 Glade Avenue, Buffalo, NY 14222
(555) 123-4567 [email protected]
January 14, 2021
Claire Barnes
Human Resources
StarAds, Inc.
201 5th Street
Astoria, NY 14025
Dear Ms. Barnes:
It brings me great pleasure to apply for the copywriter position at StarAds, Inc. I am a skilled copywriter who has worked in marketing and advertising for eight years. My work has increased online traffic and new business for several companies. It is my hope that I have the opportunity to bring my collective experience and skills to this position.
I feel I am the best candidate for this position for the following reasons:
• I am proficient in collaboration with clients, management, teams, and control groups to help identify products and services that are beneficial in developing the brand of the company.
• I have the aptitude to coordinate collaboration between department teams and management in order to create a tone that is consistent for all services and products that will enhance the brand message of the company.
• I bring writing skills that are award-winning, along with my expertise in editing copy for advertisements, brochures, administrative reports, and memoranda.
My position at Holyrood Advertising was that of primary copywriter for marketing campaigns in a number of industries, including political, retail, and medical copy. It was also my job to liaise with clients and supporters in order to address issues that would help develop a campaign that brought 40% more traffic to their website.
I thank you in advance for your consideration and the opportunity to speak with you further regarding the position and my experience. I can be reached at (555) 123-4567 or at [email protected]
Sincerely,
Jeremy Wilkes
Tips for Writing your Cover Letter and Resume
- Be sure to proofread and fix any errors. This is a job that needs attention to detail, especially where grammar and spelling are concerned.
- It’s ok to use a template. However, don’t let it restrict you. Give the letter a personal touch so that it stands out and looks more organized.
- There is a certain order in which you should organize your information. Depending on what is most relevant to the job you are applying for, you need to choose whether it’s appropriate to list your experience or your education first. When you list your job experience, always do so from most recent to oldest.
- Keep your cover letter short and to the point. It shouldn’t be more than one page, so be sure to summarize your skills. You can give more detail about your skills and experience in your resume.
Copywriter Job-hunting Tips
Use online networking and social media. This is an age where everything can be found online. Use sites such as Monster and LinkedIn and other professional networking sites to get your resume out there. Face-to-face networking still has a place in this day and age too. You can submit your resume and application at job fairs and at the company’s site.
Do your research about the companies that are in your field. Even if they are not currently hiring, you can still submit a resume and ask to be considered for any job openings when they do come up.
Follow up with the companies that you have applied to. It will show that you are interested and are making an effort above other people applying for the position.
Stay positive! Sometimes the job market is hard, but you shouldn’t let this drag you down. Staying optimistic gives your confidence a boost when it comes to handling disappointments and setbacks.
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