If we talk about Digital Marketing then many people start their Digital Marketing without any strategy making but this is totally wrong. If you are going to do Digital Marketing for your business then you have some strategy as you apply in Traditional Marketing. So here we are talking about some basic strategies you should make before starting Digital Marketing for your business.
1) Where your customer exist: This is the first step you should analyze because every product has a difference scenario. Many product are searched on google but many products don’t get search on google but still get good sales, because they get sale from social media which is also a big platform of Digital Marketing. So you have to understand first where your product has been searched, so that you can choose your Digital Marketing platform.
2) What is Interest Area of your customer : You have to analyze what is the area of interest of your customer. This should be according to your product. Targeting is important because through sharp targeting you can get customer in a very low cost and this will also let you know your customer better.
3) What is your budget : If you are going for any type of marketing you should prepare to invest some budget on it. If we talk about Digital Marketing you have an option to promote your business organically but this needs so much effort and time and now a days it is near to impossible to promote organically in Digital Platforms. So it is advised that you assign some good budget for your Digital Marketing because in starting it is mandatory.
4) What type of marketing you are going to do : See there are basically two type of agendas there for marketing. First in Lead Generation Marketing and second is Brand awareness Marketing. You have to decide first what you are going to do, because both types needs different type of campaigns.
So these are the simple strategies you should write before you start promoting your business with Digital Marketing. What you think about this, let me know in comment section.
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