Blogging is rapidly emerging as one of the topmost online resources to promote any business- small or large. That’s because there’re several amazing benefits of blogging for any business.
And more so, in 2021 because a lot of businesses are moving online due to a surge in ecommerce caused by the Covid-19 pandemic in 2021. This directly translates as fierce competition among all sorts of online sellers, regardless whether you’re serving the Business-to-Business or the Business-to-Consumer market.
There’s no reason why your business shouldn’t be reaping the rich reward of blogging. Therefore, I will discuss in depth some of the amazing benefits of blogging for your business in 2021 and beyond. They could help your business to flourish in the increasingly competitive online market.
Amazing Benefits of Blogging for Your Business
Regardless of the nature of your business, blogging can prove very useful for several purposes. Setting up a good business blog isn’t difficult. Nor do you need to invest a fortune on creating an amazing blog to reap these amazing benefits. You should refer this amazing blog on Moneyconnexion for reference. This article could provide some vital reasons why your business requires a blog and possibly, encourage you to launch one quickly.
Customers as Researchers
It’s no secret that customers nowadays are also assuming the role of researchers. Meaning, they’ll research something about a product or service they wish to buy. And the research doesn’t end there. They would also love to learn about the business and its credentials, reviews and ratings among other details, that’s offering the product or service.
Depending on which figures you wish to believe, anything between 85 percent and 92 percent of all buyers read blogs and reviews about a business, products and services before making a decision to place an order.
There’s a strong reason why these buyers prefer blogs and independent websites. They somehow believe that company advertisements and websites always speak about a product or service without showing its pros and cons. Hence, they tend to trust blogs more than ads ad corporate websites.
When you start blogging for your business, you’ll actually be helping such customers to do research about its products and services. And where possible, compare with similar stuff in the market.
If your content or blogposts are engaging, interesting, relevant and honest- meaning they provide all pros and cons- there’re superb chances that a prospective customer would trust your business and place and order. In fact, you can gain a lot of customers merely by blogging.
In 2021, this is very important because customers prefer to buy online due to need for social distancing caused by the Covid-19 pandemic in 2020. Hence, they don’t wish to visit brick-and-mortar stores to look for products, find details and compare before making a purchase. Instead, they look for blogs and reviews to base their decisions.
Interaction with Leads & Customers
Another amazing benefit of blogging for your business is that it promotes interaction with leads, prospective and existing customers. Generally, a good blog has a section that allows visitors to comment on blogposts. One of the things to remember here is that nobody will waste time and effort on commenting on a blogpost unless they’re genuinely interested in your business and its products or services.
When you and a lead or customer interact with one another, it leads to a healthy relationship. In fact, such interaction can tilt the balance in your favor since the prospective buyer knows you’re serious about the business and hence, responding to their comments. It allows prospective buyers to ask questions about your business, products or services and get answers from you or a team member.
Furthermore, interacting with leads and customers is also very important. It can help you counter any negative feedback, should anyone post comments that speak poorly about your business and its offerings. This is very essential for damage control purposes and you can take necessary means to correct or address an adverse situation by providing a resolution through your interaction.
Here it’s important to remember that customers and leads also read comments posted by others on your blog. And negative comments that you don’t answer can cause them to lose interest in your company and turn to competitors for alternatives.
Blogging Helps Build an Email List
Nowadays, millions of business owners believe that email marketing is redundant and outdated. That email marketing is sheer waste of time, effort and resources. This is sheer myth. In fact email marketing remains as relevant it was a few years ago. And in 2021, email marketing assumes greater significance as shoppers and sellers both move to online platforms.
Any person will part with their email ID on your blog only when they’re interested in your content and business. They may not translate as customers or even leads immediately. But giving their email address to receive updates about your content is a clear indicator of their interest.
An email list allows you to send updates and newsletters. Additionally, if you find there’s a lead that looks promising enough, you could make them a one-time offer or spot offer with some discounts or freebies. An email list allows you to make offers privately to a lead or customer. It’s a well-known fact that discounts and freebies enable people to make instant decisions to buy something. Large businesses such as Amazon also use this technique to increase sales by offering spot discounts for something that you looked for or is lying in your basket without ordering.
Emails are shareable. Hence, a satisfied customer or lead could forward it onwards to a relative or friend that’s interested in your business blog. This triggers off the same desirable cycle of interaction to generate leads that can convert as customers.
In Conclusion
It’s also possible to use your business blog as one more sales channel by providing affiliate-type links on your content. And a good business blog also enables you to provide news and views about latest developments in your industry or field. These are some of the amazing benefits that your business can reap in 2021 and beyond, by opening a blog.
