2020 is officially behind us, but its impact is still being felt. Digitization is accelerating, and businesses are leaning on new tools and technology.

For companies seeking CRM software, there are so many products available and so little time to adapt. Wouldn’t it be easier if there were a shortlist of user-approved CRM solutions on the market today?

Yes, it would. That’s why we created this list of 2020’s top CRM software provider FrontRunners.

Here’s the gist: We looked at all the vendors that placed in our CRM FrontRunners reports released over the course of 2020. Then we ranked each vendor based on the number of lists its product offerings appeared in. In the event that two or more vendors tied, we listed them alphabetically (read our full FrontRunners methodology here).

Though each company on our list has multiple product offerings, we’ve pulled reviews information from the top product for each to shed some light on how users feel about these software platforms.

The end result? Your guide to the year’s top CRM software, which you can find below.

Freshworks

Types of CRM software: Account Management, Complaint Management, Contact Management, Customer Engagement, CRM, Inside Sales, Service Dispatch, Customer Experience, Help Desk, Issue Tracking

Number of appearances: 7

A snapshot of reviews for Freshwork's product, Freshdesk

A snapshot of reviews for Freshwork’s product, Freshdesk

Apptivo

Types of CRM software: Account Management, Complaint Management, Contact Management, Customer Engagement, CRM, Customer Service, Inside Sales, Service Dispatch, Customer Experience, Issue Tracking, Customer Loyalty

Number of appearances: 6

A snapshot of reviews for Apptivo Software

A snapshot of reviews for Apptivo Software

Claritysoft

Types of CRM software: Account Management, Complaint Management, Contact Management, Customer Engagement, CRM, Customer Service, Inside Sales, Customer Experience, Issue Tracking

Number of appearances: 5

A snapshot of reviews for Claritysoft CRM Software

A snapshot of reviews for Claritysoft CRM Software

Hubspot Inc.

Types of CRM software: Account Management, Contact Management, CRM, Customer Service, Help Desk, Customer Experience, Complaint Management, Customer Engagement, Inside Sales

Number of appearances: 5

A snapshot of reviews for Hubspot Inc.'s product, HubSpot Service Hub Software

A snapshot of reviews for Hubspot Inc.’s product, HubSpot Service Hub Software

Zendesk Inc.

Types of CRM software: Account Management, Complaint Management, Customer Engagement, Inside Sales, Service Dispatch, Call Center, Customer Service, Help Desk, Live Chat, Customer Experience

Number of appearances: 5

A snapshot of reviews for Zendesk Inc.'s product, Zendesk Help Desk Software

A snapshot of reviews for Zendesk Inc.’s product, Zendesk Help Desk Software

Quality Unit LLC.

Types of CRM software: Customer Service, Help Desk, Live Chat, Customer Experience, Issue Tracking, Customer Engagement

Number of appearances: 5

A snapshot of reviews for Quality Unit LLC's product, LiveAgent Software

A snapshot of reviews for Quality Unit LLC’s product, LiveAgent Software

EngageBay

Types of CRM software: CRM, Customer Service, Help Desk, Customer Experience, Complaint Management, Customer Engagement, Inside Sales

Number of appearances: 4

A snapshot of reviews for EngageBay Software

A snapshot of reviews for EngageBay Software

CallTrackingMetrics

Types of CRM software: Call Center, Predictive Dialer, Call Tracking, Auto Dialer

Number of appearances: 4

A snapshot of reviews for CallTrackingMetrics Software

A snapshot of reviews for CallTrackingMetrics Software

HelpCrunch Corp.

Types of CRM software: Customer Service, Help Desk, Live Chat, Customer Experience

Number of appearances: 4

A snapshot of reviews for HelpCrunch Software

A snapshot of reviews for HelpCrunch Software

Nabra

Types of CRM software: Customer Service, Help Desk, Customer Experience, Issue Tracking

Number of appearances: 4

A snapshot of reviews for Nabra's product, Deskero Software

A snapshot of reviews for Nabra’s product, Deskero Software

Groove

Types of CRM software: Customer Service, Help Desk, Customer Experience, Issue Tracking, Customer Engagement, Inside Sales, Account Management

Number of appearances: 4

A snapshot of reviews for Groove Software

A snapshot of reviews for Groove Software

Deskpro

Types of CRM software: Customer Service, Help Desk, Customer Experience, Issue Tracking

Number of appearances: 4

A snapshot of reviews for Deskpro Software

A snapshot of reviews for Deskpro Software

HappyFox Inc.

Types of CRM software: Customer Service, Help Desk, Customer Experience, Issue Tracking, Complaint Management, Customer Engagement

Number of appearances: 4

A snapshot of reviews for HappyFox Software

A snapshot of reviews for HappyFox Software

TeamSupport LLC

Types of CRM software: Customer Service, Help Desk, Customer Experience, Issue Tracking, Complaint Management, Customer Engagement

Number of appearances: 4

A snapshot of reviews for TeamSupport Software

A snapshot of reviews for TeamSupport Software

Learn more about FrontRunners

We relied on Software Advice’s FrontRunners data to create this report. To create our FrontRunners reports, we consider recent, published user reviews for individual software products in order to score and rank them.

The data we collect for FrontRunners reports falls within a set time frame and is not updated after publication. For that reason, FrontRunners reports should be interpreted as a snapshot of reviews data.

To learn more about FrontRunners methodology, you can find our current version and explanations for inclusion criteria and scoring here.

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