The essential purpose of marketing in business is to create brand awareness. But it also contributes to other elements necessary for commercial success. An ad campaign grows your business by enhancing customer loyalty and distinguishing you from competitors. The need to promote its services and inform the public about its products motivate an organization to boost its marketing activities. Generally, a company should spend 5% of its total revenue on advertisements to retain its position. Moreover, it also needs more sophisticated and influential strategies to stay in the competition. Therefore, let’s discuss specific tactics a business can utilize to promote self-promotion and enhance its digital traffic.
Tips for your marketing campaign
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Develop a strong digital presence:-
Nike’s example developed a social media presence when the digital approach wasn’t even famous. It’s one of the most popular sportswear brands on Facebook and has 126 million followers on Instagram. The question is, how you can leverage social media in your favor. The tricks are:
- Post when most of your audience is active
- Update your most recent content information
- Run quizzes, polls, surveys, and different contests to boost engagement
- Upload visual content (e.g., memes) that is easy to share with your followers
- Manage your inboxes by utilizing chatbots to interact with individual questions
Having a robust digital presence influences your brand recognition. Existing online makes your business readily discoverable and communication-friendly. People judge the quality of your services by the nature of your internet persona. The internet is where you find more customers and expands your market. Some 97% of consumers make their purchasing decisions online.
Similarly, around 80% of local mobile searches end with the person buying from you. You are sending your information to potentially millions of individuals by utilizing social media platforms. Therefore, you need social avatars representing your business on all major community platforms.
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Working with incentive and WOM marketing:-
You can engage more people by offering some perks and incentives. Some experts define these incentives as “positive motivators.” They help grab the public attention towards your brand with the prospect of a gift/reward. For example, offering a free ebook in exchange for the visitor’s email address often works. You can find online tools for ebook templates with unique designs. You can also build an email list by tendering a free ebook in exchange for the visitor’s email. Also:
- Organize prize-winning competitions
- How about some discount or free coupons?
- Value people’s input by allowing guest posts
- Offer giveaways such as to bloggers so they can review
- Engage people by giving an ear to their ideas for WOM marketing
Word-of-mouth (WOM) marketing happens when people’s conversations reflect their interest in your brand. The name of your company casually comes up during a regular social interaction. More than 60% of marketing executives in 2017 believed that WOM was the most potent marketing activity. We can see how, in 2013, Frito-Lay‘s “Do Us a Flavor” campaign resulted in 3.8 customer submissions. It’s still a living example of the power of word-of-mouth.
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Engage with your customer by getting outside:-
A digital presence alone won’t do! Get out of your office and participate in local events. Find out about upcoming expos, trade shows, and exhibitions. Remember to wear t-shirts with your company’s name and logo. Popular conventions and festivals such as KCON and San Diego Comic-con show how “going outside” enhances brand awareness. These events are direct opportunities for companies to introduce new products and even re-launch the failed ones. Furthermore:
- Exhibitions let you stay up-to-date regarding the recent trends of the industry
- You can assess your competitors’ marketing strategies by attending these events
- By launching new products, you can get a hands-on approach regarding what works and what doesn’t
Local media is a powerful mouthpiece for your marketing campaign. If you have a small business, then you need press coverage. Therefore, try local radio stations, television channels, and newspaper agencies. They will generate more foot traffic for you. Why do you think Super Bowl ads cost millions of dollars? They put your brand right before 103 million eyeballs for 30 seconds. The whole idea of having local media focusing on you is to stay relevant. Elon Musk, a successful businessman, shrewdly devised ways for that by being a billionaire who endorses the meme culture and has a nerdy personality. His shinanigans automatically became a marketing tool for his multiple companies.
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Post interactive content regularly:-
You need high-quality content, but it must be persistent. Your posts must be regular, reliable, and relevant. Don’t sway from your patterns. Moreover, don’t let initial failures discourage you from continually updating your digital platforms. Focus on visual content as 50% of marketers regard this channel as the best ROI. Since 80% of your audience will watch a video but only one-fifth of them will read. Interactive content includes perks and incentives, and:
- Gamification (heard of Pokemon Go?)
- Infographics and analytical reports/findings
- Data visualization with the help of graphs/charts
- Widgets such as calculators (like the ones Redfin has)
- Maps, case studies, and testimonials (the third one explained below:)
Reviews and testimonials validate a consumer’s purchase. Don’t get disheartened when someone posts negative feedback. You can publish the positive ones and even encourage your previous customers to share their experiences with you. Did you know that 90% of consumers read reviews before buying? Moreover, 88% of them trust testimonials as much as personal recommendations. These testimonies ensure people that they’re spending money on some quality stuff.
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Target your customers and track your progress:-
The Cosmopolitan Yogurt’s unsuccessful 18 months in the market prove that you shouldn’t create products nobody wants. Research suggests that more than 40% of startups fail because they’re working on something people don’t need.
So, conduct market research and analyze current trends. Target your audience and advertise only to the potentially marketable people. Here you can implement the 80/20 rule. It states that while 80% of the audience brings 20% of sales, 20% carry the other 80%.
Conclusion
The entire business world destines to move to digital marketing in the current decade. But the online competition compels the companies to improve the efficiency of their advertisement campaigns. The world of marketing is rapidly changing, and people aren’t attracted by old-fashioned means anymore. Therefore, marketers have to be more creative and productive if they wish to survive the fierce battlefield of e-commerce. Even small businesses can hope to outgrow their present self with innovative marketing tactics. As the market is evolving, you need to boost your commercial techniques too. Only then will your company be able to benefit your organization’s bottom line.
