One of the biggest advantages of marketing software is that it allows marketers to quickly and efficiently gauge the effectiveness of their campaigns, so that they can do more of what works and ditch what doesn’t. Marketing software does this via dashboards and data visualization.
To connect the dots, if your marketing software doesn’t offer a quality marketing dashboard for data visualization, it isn’t as useful as it could be.
The next question is, how can you tell which marketing software offers the best marketing dashboards and data visualizations?
The answer comes from user reviews, and we’ve analyzed thousands of them to find out which software has the best marketing dashboards and data visualizations to help marketing professionals monitor their campaigns. We did this by using reviews data to come up with a Sentiment Score for each of the products we analyzed.
Think of the Sentiment Score as a numerical representation of how people feel. The score is a rating of how positive the comments for a product or the features of a product are. Rave reviews get a higher score, lukewarm reviews a lower score, poor reviews get a negative score—all on a scale of 0 (negative) to 10 (positive).
Top 3 data visualization marketing software solutions
(out of 10) |
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| ActiveCampaign | 6.64 |
| Mailchimp | 6.38 |
| Constant Contact | 6.32 |
For more on our methodology, click here.
In addition to having a leading data visualization Sentiment Score, each of the three marketing tools you’ll read about below appears on our latest FrontRunners report for marketing automation software. That means that they have at least 20 unique, verified reviews in the past 24 months, and that–based on those reviews–they lead the competition in the areas of customer satisfaction and usability. Read our full FrontRunners methodology here.
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Sentiment score: 6.64 (out of 10) Mentions of customer support in reviews: 25 Percent of mentions that are positive: 92% |
ActiveCampaign positions itself as more than just marketing software, the developer describes it as “Customer Experience Automation platform.” Whatever you call it, businesses find it useful, as ActiveCampaign claims more than 100,000 clients in 170 countries, and a 4.6/5 overall rating from more than 800 reviews on our site.
ActiveCampaign’s data visualization Sentiment Score is 6.64, significantly higher than the category average of 6.31
Reviewers called ActiveCampaign’s marketing dashboard easy to use and highly intuitive.
Users are overwhelmingly positive about ActiveCampaigns data visualization features: in fact 92% of reviewers that mentioned data visualization had something good to say about it, and none of them mentioned it in a negative light.
Think ActiveCampaign might work for you?
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Sentiment score: 6.38 (out of 10) Mentions of ease of use in reviews: 114 Percent of mentions that are positive: 81% |
The name MailChimp went viral when the company sponsored the wildly popular podcast Serial back in 2014. Beyond just the name recognition, MailChimp is trusted by millions of users worldwide for its strong campaign monitoring and built-in analytics features. With more than 13,000 verified user reviews on our directory, Mailchimp has an average rating of 4.5/5.
MailChimp’s data visualization Sentiment Score is 6.38, higher than the category average of 6.31
Reviewers call MailChimp’s marketing dashboard very clean and easy to interpret, and said that it’s loaded with helpful tips.
Users are quite pleased with the data visualization offered in MailChimp, with 81% leaving positive remarks.
Think MailChimp might work for you?
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Sentiment score: 6.32 (out of 10) Mentions of ease of use in reviews: 22 Percent of mentions that are positive: 82% |
Constant Contact’s core feature might be email marketing automation, but the platform arms marketers to tackle everything from event marketing to social media campaigns. And, of course, Constant Contact has a strong marketing dashboard feature.
Constant Contact’s data visualization Sentiment Score is 6.32, slightly higher than the category average of 6.31
Reviewers called Constant Contact’s marketing dashboard easy to navigate and said that it looks better than most other email marketing software options.
Similar to MailChimp, 82% of users left positive comments about data visualization in their reviews of Constant Contact.
Think Constant Contact might work for you?
Methodology
For the user feedback trends sections, we performed a sentiment analysis of reviews left for each product from October, 2018 through October, 2020. Reviews data may have changed since publication and may not reflect current conditions.
For this report, we analyzed 98,532 reviews across 727 marketing software products. To be considered for inclusion in this report, we required 20 or more unique reviews mentioning “data visualization” or related terms.
The products listed in this report had the highest percentage of positive mentions of data visualization of eligible products.
To calculate sentiment score, we looked at the specific mentions of data visualization in each review and analyzed the terms used to describe data visualization. We then scored each term on a scale of 0 to 10, with 10 being the most positive, 5 being neutral, and 0 being the most negative. The score for each snippet was the sum of all descriptive terms in the snippet. Snippet scores were then averaged for the product to determine average sentiment score for the product.
When comparing the average sentiment score of a product to the average score for the entire category, the product’s score was removed for accuracy.
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