Recruitment Marketing! What is it and how can employers use it? | #hrmanagement #hrexecutive

Recruitment management can be defined as the process of finding new employees. Businesses place job ads to locate new talent, review resumes, and invite potential candidates for interviews. The recruitment process can be separated into five activities that may vary depending on the company’s needs. 
The process starts with finding new people. Online job boards have many people looking for work, and companies post ads on relevant websites when they have an opening for a new position. Referrals from current employees are valuable, as well. Social media platforms like LinkedIn are also a good place to look for new workers. Screening potential hires comes next.
The recruitment department scans applicants’ resumes and schedules interviews with candidates that fit the job requirements the best. Some companies verify backgrounds by requesting prescreening assessments, checking references from previous employers, or looking over candidates’ social media profiles. 
When both you and the recruit are happy with the conditions, such as a salary, work schedule, and start date, you can proceed with the hiring process. On paper, the recruiting process looks simple. However, it may be that your company is not the only one hunting for the best talent out there. The lack of a proper recruitment management system can be the difference-maker between getting a talented individual and failing to recruit. Here are some excellent tips to find and engage talented professionals that will ultimately become your employees.

Tip #1: Choose Best Group Communication Tools

To come up with the best strategy for recruitment marketing, HR teams need effective group communication tools. You can run your HR processes directly in Slack. The communication platform integrates applications that help human resources with onboarding, automation, and recruiting.
In addition to integrated apps, HR teams can discuss important matters about recruits in private, pin relevant information at the top of the channel for others to see, and receive or respond to colleague questions in real-time. Slack streamlines your hiring pipeline, and human resources will have an easier time finding and recruiting new employees when they have an efficient communication platform. 

Tip #2: Find Most Effective Tools for Remote Interviewing

Even with the Covid-19 situation we have today, many businesses are growing and developing their companies. Therefore, they need to hire new employees. And to ease the process, one can use an Applicant Tracking System like Jobsoid.

Recruitment departments have the option to automate recruitment tasks with Jobsoid by:

• setting up time slots for when an interviewer is available
• invite candidates via preferred communication method, such as text messages or emails
• organizing video interviews where the candidate can choose their preferred time slot
• sending reminders to candidates about upcoming interviews

Tip #3: Market Your Brand as a Potential Employer

You should make your company visible and market it as a potential employer. Most of the professional talents are passive and not actively looking for a job. Moreover, offering a bigger salary is not always enough to persuade recruits. Even if they agree to an interview, hiring them may not be easy.
The public image of your brand plays a prominent role. The modern, internet-driven world allows candidates to look up the company’s information online. Previous employees share their experience on social media and websites like CrunchBase or Quora. If you have a negative reputation, do not expect that there will be many candidates ready to work for you.

Tip #4: Increase the Interest in Your Business

After gaining the talent’s attention, it’s time to increase its interest in working for your organization. To accomplish this goal, you’ll need to plan an employer branding campaign. Every branding element plays a role. Slogans, images, colors, fonts, shapes, visuals, radio and TV commercials, and social media presence enable brands to advertise themselves.
A strong employer image is about developing positive experiences. No matter which marketing channel you choose, your promotional strategy should emphasize the best that the brand has to offer. This way, you will increase interest in your business.

Tip #5: Motivate & Act

An environment for personal growth and training opportunities helps. Offer new employees a place where they can thrive. It is not always about what professionals can do for your brand, but also what you, as an employer, can do for the potential employee.
When talent is already interested in your company, it’s time to share more information about the open roles and benefits of working in your organization. 
Flexible working options, such as starting late and finishing later because someone prefers to sleep longer in the morning, are one of the examples. An employer branding campaign is similar to how you market a product or service to a potential customer. But instead of a customer, you show off all the benefits for potential employees and increase their interest in working for your organization.

Conclusion:

Even with the difficulties caused by the worldwide pandemic, it is still possible to reach the most important HR goals and work productively while working remotely. And with the right tools and strategies, you can improve your recruitment marketing strategy and employ great talents.

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