How to Write a Sales Letter: Template (with Examples)

A sales letter is a powerful marketing strategy. You can use it to turn your readers into customers or introduce a new product or service. When written well, a sales letter can help you and your business expand your market. You can acquire winning sales and wow potential clients with a few words.

Sales letters should be easy to understand. The reader should be able to decipher your intention from the opening line. In this article, we review sales letters and how to write an effective one.

Generally, every letter should contain:

• A Headline – Use this to grab the reader’s attention and highlight your main purpose.
• Introduction – This is the first paragraph that provides the details of the service or product.
• Body – Build your credibility. You can highlight information such as the product’s worth, how it compares to similar products, or a list of satisfied customers.
• Call to Action – Encourage the reader to respond.

When drafting a sales letter, you want to communicate your message as clearly as possible. Here are some guidelines to help you write a captivating sales letter:

• State clearly what you are offering
• Tailor your words to your target audience
• Introduce yourself, your company, or your product properly
• Make the first line of each paragraph count
• Show the credibility of the product or service
• Build attention and include a strong call to action
• Avoid being confusing or funny

There are many reasons a business will draft a sales letter. Rather than start from scratch every time you need one, here is a template and sample to make the process easier.

Sales Letter for New Product

This letter is written by a company to introduce a new product to its customers. It highlights the product’s features and invites the reader to sample the product.

Sales Introduction Letter

This letter is written to a potential consumer or customer to introduce the company, a product, or service. It explains to the reader how they will benefit from the product or service and encourages them to become clients.

Sales Cover Letter

A sales cover letter is written by someone applying for a job in sales, public relations, or marketing. It highlights how they plan to sell the company if they get the job.

Sales Agreement Letter

This letter is also known as a Sale of Goods Agreement. It is a correspondence between a seller who wants to sell goods and a buyer who wishes to buy them.

Marketing is the backbone of any business. It gets word about your business out there and attracts new clients. It also helps you keep in touch with your current customers. A sales letter is not only an effective marketing strategy; it is also cost-efficient. It travels to where a salesman cannot and reaches many clients at the same time. When drafting this letter, give full details, and maintain a professional tone. Make sure you leave the reader intrigued and ready to act. Finally, always include a strong call to action.