How to Write a Press Release [12+ Press Release Templates & Examples]

A press release is an official statement issued to targeted mass media members, providing information on a given subject matter. The news story covered by a PR should ideally be short and must be compelling to capture the attention of the intended audience.

Here are a quick guide and examples to help you with writing a perfect press release.

Here are some good examples and templates for press releases in MS Word and PDF formats to help you write one.

Web Draft-Press Release

Event Press Release

How To Write a Press Release

Adventure Press Release

What are the 6 parts of a press release?

The beginning, the headline, the summary, the body, the background of the subject, and the contact information for the subject.

For National Association of Regulatory

Music Press Release

Music Concert Press Release

Pitch Press Release

What are the various types of press releases?

There are eight common types of press releases, which are book release, award, rebranding, and new business press releases. Other varieties of PRs include new hire, partnership, product rollout, and event press releases.

Website Launch Press Release

Band Music Press Release

Marine Band Drum Press Release

What are the three qualities of a proper press release?

An outstanding press release includes;

• An attention-grabbing headline along with a brief, precise body that is very compelling.
• The subject’s background and contact information.
• A powerful call to action.

Mini-Computer Product Press Relea

Press Release Format

Social Media Press Release

To produce an outstanding press release, you should split your document into six sections i.e., the beginning, the title/headline, the summary, the body, the background of the company, and, lastly, the appropriate contact information.

• The Beginning. A press release should begin with the company’s name and contact number, as well as the email address of the person who wrote it. Nevertheless, the PR should be printed on the company’s letterhead, bearing the company’s slogan and other essential particulars.
• The Headline. The headline or title should be bold and centered. Also, the size of the font should ideally be more significant than that of the other text to make it conspicuous. Remember that the headline is the first thing that will attract the audience to your press release, and therefore you should try your best to make it stand out.
• The Summary. The summary whose purpose is to give a brief but complete account or overview of the press release should be written below the headline. It can be just one or a few lines long. Most importantly, this section should be very captivating and characterized by strong vocabulary if it is to capture readers’ attention more effectively.
• The Body. As the main component of the press release, the body is where to include all the information you want to share. It should be newsworthy and indicating the date as well as the name of the place where the press release was written. A good press release body should answer who, what, why, where, and when questions regarding the news story. Apart from that, it should explain the purpose of the press release and why the audience should care. You can use factual elements such as statistics to make the information sound more authentic and genuine for the audience to believe.
• The Background. The background of the company should include total information as well as biodata regarding the company. Here, feel free to describe the company, its products, and/or services along with everything else you think is worthy of discussing.
• The Contact Information. In the contact information section, lastly, you can write all the company’s contact details, including phone number(s), email addresses, fax, website addresses, and even social media contacts, if applicable. Besides that, you can write about your potential clients and business partners in this section. Do not forget to wrap up your press release with a call to action.

• Write an attention-grabbing headline.
• Cut through the chase within the first paragraph of the body of the press release.
• Include verified statistics to support your news story.
• Include quotes wherever possible to make the story captivating and more interesting to read.
• Make sure your press release is grammatically correct.
• Share the company’s or your contact information(whichever is applicable).
• Make sure your press release is as brief as 1 to 2 pages long.
• Share relevant links to where your readers can find more information.

• Event Press Release – this type of press release talks about a recently concluded or an upcoming event.
• Music Press Release – a music press release is a news story covering the subject of music.
• Website Launch Press Release – this type of press release informs the intended audience about a recent or upcoming launch of a particular website.
• Social Media Press Release – a social media press release is a bit different from the other types of press releases above in that it can be any PR release through social media as opposed to any other alternative.