Interview with Venkat Kolli CEO, Oorwin

When starting out, it’s easier for companies to settle on stand-alone applications. As these solutions can be astute to solving a particular problem, companies deploy it as a short-term solution. But what happens when the company grows? These siloed systems might disrupt communication and information flow between departments.

This is where software solutions like Oorwin come into the role. Being an integrated HRMS, CRM, and ATS platform, it brings your end-to-end business operations on one platform. Read on to know what Oorwin is, what it offers, and how you can benefit from it in this exclusive interview with Mr. Venkat Kolli.

In conversation with Venkat Kolli, CEO at Oorwin:

What does Oorwin mean? What does Oorwin do?

Oorwin means “Victory” in the African language. Oorwin was founded with the sole principle of enabling organizations to be more successful and provide more value to customers.

Personally, I have experience running multiple services and staffing companies. Based on my experience, one of the biggest challenges I have seen in all these companies is that there’s always been teams working across geographies and a missing link between them in terms of collaboration.

Within a staffing company, there are multiple software like CRM (Customer Relationship Management), ATS (Applicant Tracking System) and HRMS (Human Resources Management System) and no common link connecting all of them along with a lot of redundant data. For example, if I, as a salesperson, want to work on an opportunity, I do not know internally who are my employees available who I can leverage to close this deal, and this is just one example.

And the inception stemmed from the thought to fill that gap by building an integrated product that is today, Oorwin.

Oorwin offers a suite of software solutions for HR, Sales, and Recruitment. Which is the most sought after product, and why?

We at Oorwin offer multiple solutions for companies. We believe you should buy what you need. There would not be any point buying everything just because it is available. So the most sought after product would be based on the organizational need, whether they need a solution exclusively for sales, recruitment, or HR. But having said that, I also truly believe that a company would realize maximum value if they use it as an integrated solution.

How difficult is it to manage your brand value in this evolving SaaS industry?

I think our brand value comes from the fact that we are very different from our competition in the way we are structured and how we provide our offering to our customers. Imagine you are an organization with not just operations but businesses across different geographies like US, India, UK, Singapore, etc. with multiple platforms for multiple geographies all doing the same function. So we are trying to solve that problem by having one platform for one business across the globe.

As the industry evolves, we would look to add more and more features and integrations to Oorwin and strengthen our brand value.

What is it that Oorwin offers different from its competitors?

Currently, most of our competitors only offer few functionalities required for staffing and consulting companies and do not provide a robust CRM.

Another important aspect in which we are different from the competition is our marketplace integrations. Currently, we have 100 plus integrations on our platform, and by the end of the year, we are looking at having integrations with at least three to four hundred different products and platforms to help improve productivity and grow business for all our users across the globe.

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