14 New Ecommerce Books for Summer 2020

Here’s a batch of new ecommerce books for summer and early fall reading. There are titles on startup funding, podcasting, branding, entrepreneurialism, international trade, the psychology of social networking, and the science of happiness.

I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group based on customer ratings and relation to ecommerce. Also, I chose a few titles from the “Small Business & Entrepreneurship” sub-category.

New Ecommerce Books

How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs by Guy Raz

Based on “How I Built This,” a National Public Radio show, this book explores the stories behind highly successful entrepreneurs. Get practical insights on every step of the entrepreneur’s journey, from formulating an idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. Kindle $15.99; Hardcover $18.60.

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Big Enough: Building a Business that Scales with Your Lifestyle by Lee LeFever

In “Big Enough,” entrepreneur Lee LeFever recounts the journey of building a scalable, product-focused business while not sacrificing quality of life. Through the development of Common Craft, LeFever’s company, explore the various business models the author pursued: marketplace, digital product licensing, subscription services, distribution partnerships, and more. Discover how to build your right-size business, and explore the new definitions of what it means to be successful. Paperback $15.95.

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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us by Joe Federer

“The Hidden Psychology of Social Networks” uses a framework based on Freud’s id, ego, and superego to show how social network structures correspond to different mindsets of the human psyche and how to use those mindsets to reach your target audiences. Create content that drives sharing, and balance your social presence across a variety of networks. Kindle $25.27; Hardcover $26.60.

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Get Funded!: The Startup Entrepreneur’s Guide to Seriously Successful Fundraising by John Biggs and Eric Villines

From a founding editor of TechCrunch, “Get Funded!” will help you create a powerful story, a solid business plan, explore funding options, and plan and deliver the perfect pitch to raise money and take advantage of the latest financial tools. Access step-by-step strategies, ready-to-use resources, and on-the-ground insights. Kindle $15.99; Hardcover $28.00.

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Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood by Dave Jackson

“Profit From Your Podcast” offers strategies and examples for successful growth and monetization. Learn how to grow your audience and set the right pricing, find sponsors, utilize crowdfunding, exploit affiliate marketing, harness webinars and events, and discover helpful tools. Identify your audience and deliver value. Paperback $16.99; Kindle $12.99.

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Outrank: Your Guide to Making More Online By Showing Up Higher on Search Engines and Outranking Your Competition by Damon Burton

“Outrank” helps you identify a blueprint for increasing visibility, traffic, and profits through search engine optimization. Explore the trends that will impact your results for the next decade. Paperback $9.99; Kindle $1.99.

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Binge Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks by Sterling McKinley

“Binge Worthy Branding” explains how to use artificial intelligence to build effective corporate loyalty programs, emulating the success of top companies. Create a brand that attracts cult-like followers. Learn to prepare for the ever-expanding expectations of your customers. Kindle $14.99.

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Power Your Profits: How to Take Your Business from $10,000 to $10,000,000 by Susie Carder

“Power Your Profits” is a plan for launching a business. Learn how to run daily operations, understand finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. Paperback $14.99.

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Entrepreneurial Happiness: How to Build an Abundant Business and a Fulfilling Life by Charlie Reading

An entrepreneur need not sacrifice free time, leisure, and fun. In “Entrepreneurial Happiness,” business owner Charlie Reading presents the “entrepreneurial happiness” system, developed through his own experience as a business owner, as well as the experience of other successful entrepreneurs. Learn to make your business more profitable as you achieve a healthy work-life balance. Paperback $19.95; Kindle $9.99.

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Your Next Five Moves: Master the Art of Business Strategy by Patrick Bet-David

From the creator of the popular “Valuetainment” YouTube channel for entrepreneurs, “Your Next Five Moves” is a practical guide to help entrepreneurs develop their strategic thinking — to look at the pieces in front of them and anticipate their next five moves. Get clarity on what you want, learn growth tactics for good times and bad, and develop strategic thinking to grow your business. Kindle $14.99; Hardcover $25.20.

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Hook Point: How to Stand Out in a 3-Second World by Brendan Kane

With over 60 billion messages shared on digital platforms each day, digital and social media have reshaped our world into micro-seconds. In “Hook Point,” Brandan Kane reveals the power of delivering messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Learn to promote in a three-second world. Hardcover $27.95.

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Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear

“Mastering Marketing Agility” shows how to build your marketing operations that can pivot and still maintain your priorities. Learn to build a marketing system that succeeds in every trend shift. Learn how to implement the systems, strategies, and practices that will truly transform your marketing. Paperback $29.95; Kindle $16.17.

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Technologies for Modern Digital Entrepreneurship: Understanding Emerging Tech at the Cutting-Edge of the Web 3.0 Economy by Abeba Turi

“Technologies for Modern Digital Entrepreneurship” is a guide to discover new trends, explore crowd-based digital business models, analyze the economics of distributed information networks, and understand the workings of digital currency systems. Paperback $39.99.

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International Trade: What Everyone Needs to Know by Anne Krueger

“International Trade” is a comprehensive introduction to the key aspects of international trade policy. Learn the history of the issues, and examine why these issues are so difficult. Explore tariffs, antidumping and countervailing duties, government procurement policies, preferential trading arrangements, and trade with developing countries and emerging markets. Develop an understanding of the World Trade Organization. Paperback $16.95; Hardcover $74.00.

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