Which Social Media Platform Is Best For Your Brand?—Infographic
Which is the best social media platform for your brand?
- Audience category
22-45 years - Top features to use
Live groups, insights, ads, hashtags - Purpose of platform
Building brand loyalty and large communities - Number of #
Up to 5 - Content that works
Video - Best for
Building brand advocacy, loyalty - Cons
Very limited organic reach
- Audience category
16-34 years - Top features to use
Live, stories, ads, hashtags - Purpose of platform
Engaging with the audience one to one, relationship building, personality building - Number of #
Up to 20 - Content that works
static, video, story - Best for
Building an archetype for the brand, a personality for the brand - Cons
Can’t have explanatory elaborate content
- Audience category
22-45 years - Top features to use
Live, organic, posts, inMails, hashtags - Purpose of platform
Publishing thought leadership, a closed platform to engage with top minds - Number of #
Up to 3 - Content that works
Text and video - Best for
Business development, getting opinions, recruitment - Cons
Limited engagement
YouTube
- Audience category
All age groups - Top features to use
Live, channel page, captions - Purpose of platform
Brand awareness, education, personality building - Number of #
Up to 3 - Content that works
Video - Best for
Building an archetype for the brand, a personality for the brand - Cons
Resource intensive
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