It’s a fact that 20 percent of small businesses fail in their first year , and 50 percent fail in their fifth year. Do you want to be in the same sinking boat? No, right! (source)
Successful organizations are those that are eager to adapt to the changing business environment.
Gone are the days when salon owners would note down appointments or perform inventory checks with pen and paper. If you are still one of those who like to operate manually, you need to stop immediately.
Companies are now fast adopting the new technologies that help automate and streamline operations, which results in the smooth running of the business. In the case of a parlor, hair salon software is the solution.
A hair salon software acts as your assistant, as well as your marketing manager. From managing employees to executing marketing activities, maintaining inventory, and attracting clients, it can take care of all.
Benefits of Using Hair Salon Software
To make this more comfortable for you, l will tell you different ways a hair salon software can benefit your business.
So are you ready?
1. Books Appointments 24/7
One of the significant advantages of implementing a hair salon software is that it allows your customers to book their appointment 24/7. They are no longer bound by your working hours to give a call or wait on a busy phone call and schedule an appointment. It makes it easy for your clients to schedule appointments at their convenience on their own devices.
The salon management software also enables customers to see the available empty slot. They can book the slot as per their preferred time if possible, and they won’t even have to wait for their turn to come.
It brings some positive change to your customer experience, and they feel more satisfied. Besides, they can easily cancel or change their appointment schedule without any hassle. You can include the online booking option on your website as well as social media pages. There are a few salons who even have a specific app built that lets users access all the services on their phones.
Online booking enables you to make money even while you are not there to attend the call.
2. Reduces No-Shows or Late Comers
Did you know that SMS appointment reminders reduce no-shows by up to 70%? (Source) Imagine the profit it can bring to your salon.
It’s evident that every salon dreads no-shows. Many times customers forget about their appointments, especially when those are made a week ago. In fact, many customers show up at the wrong time or date.
However, this problem can be solved with automatic appointment reminders. A hair salon software automates the process of sending out alert notifications either via SMS or email reminding clients about their upcoming appointments. It not only reduces no-shows but at the same time, it gives you more time to do other things.
Instead of having to call every client — let’s face it, it is time-consuming, you can dedicate that time to serving more clients. And if people start missing or showing-up late on appointments, it can affect your daily revenue.
You only have to fill up the software database with the client’s contact information, and the system will automatically send out reminders days before and on the day of the appointment.
Also, Read: Why Salon Management System Is Necessary for Salon Business
3. Improves Customer Experience
A hair salon software ensures the highest level of customer service, without putting any extra effort. It helps you meet your client’s expectations with ease.
This software acts as a database where you can store all information related to your clients. It records data like the last time they visited, the services they have availed previously, who are your regular customers, and more. You can use this information to improve your service for them.
For instance, you have a client who visits your salon every month to get her hair done. You can send a soft reminder to her about the pending hair treatment. It makes them feel special. Or, you can also use this information to find out which client hasn’t visited you for more than six months and send out a ‘We Miss You’ text.
In short, you no longer have to remember everything and worry about forgetting vital details.
What’s more, the system helps you avoid double bookings, which can create problems otherwise. Making your clients wait after giving them an appointment means disgruntled customers, which is terrible for your business. An online booking system helps you handle complex schedules and improve your client’s experience.
4. Never Run Out of Stock
The worst experience you can give to your client is that they walk into your salon, only to find that their particular product is missing.
For example, a client wants to get her nails done. However, you don’t have her preferred nail paint color in stock. It can instantly turn into a big disappointment for your client. And in today’s time, with the popularity of social media, it takes seconds to leave any negative reviews.
That’s why inventory management for salons is crucial. A hair salon software can help you effectively manage your stocks, ensuring that you never run out of stock. Even before you run out of products entirely, it will create a purchase order based on your purchase history. The software also ensures that you don’t block your capital by unnecessarily stocking products than required.
Furthermore, the system can provide insights into your best-selling products as well as the least sold items. You can use the data to optimize your stock order.
Plus, the system gives you real-time updates on your inventory level anytime you want.
Conclusion
The most important thing to note here is that by using hair salon software, you can work from anywhere you want. You don’t have to be present in the salon all the time.
All the information is stored in a cloud server that syncs with your system in real-time. It allows you to access the system from anywhere using any device. You will only need a good internet connection to use.
A hair salon software gives you enough liberty to effectively run your business and grow.
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