Almost all of us are familiar with the saying, ‘Work smarter, not harder.’ Well, this definitely holds true in the current business scenario. If you want to rise above the sea of competition and carve a niche brand identity for your firm, it’s time to leverage the power of the latest technologies.
Marketing is one key domain that is evolving at a fast pace. The advent of digital marketing, social media channels, and artificial intelligence has made it necessary for marketers to shift the focus from the traditional approach. Automation tools have entered the marketing function in a big way, and 51% of businesses are currently using some form of marketing automation software.
Marketing automation tools are a must-have corporate asset as they can make life easier for your team members and bring about a dramatic increase in bottom-line results. The demand for marketing automation software is growing at a fast pace, and the market capitalization of the market is expected to touch $6.4 billion by 2024.
While many businesses may feel ready to adopt marketing automation systems, the fact remains that they may have less information about the best tools in the market. There are tons of options available, and companies have to be aware of their business requirements and long-term objectives so that they can choose the best software in the market. To help your organization get the perfect match for its business needs, here is a compiled list of the 15 best marketing automation tools in the market,
15 Best Marketing Automation Software Tools
1. Hubspot
One of the most popular inbound marketing platforms, Hubspot, has a minimalistic interface and can greatly help in increasing workflow management. It has a number of useful features that can enhance marketing content, search engine optimization, and social media campaigns. Hubspot does have a steep learning curve; however, once your team members start using the system, the possibilities are endless as it can scale business growth and reduce repetitive marketing tasks.
Main Features
- Customer Relationship Management
- Content Management
- Social Media Monitoring
- Sales Analytics
- Campaign Management
2. ActiveCampaign
A holistic marketing automation platform designed for small businesses, ActiveCampaign has a range of diverse features that boost productivity. It has a user-friendly interface and is a great tool for beginners due to its flexibility. ActiveCampaign has one of the highest delivery rates in the market; hence, it is a smart investment.
Main Features
- Drag and drop email designer
- Contact Management
- Social Media Optimization
- Built-in Integrations
- SMS Marketing
- Email Templates
3. Marketo
The best marketing automation software for large-sized organizations, Marketo is a multi-functional solution. It can enhance customer engagement with a range of utility features and is easy to use due to its intuitive interface. Affordable, flexible, and powerful, Marketo stands apart due to its excellent support and seamless workflow management.
Main Features
- B2B Marketing
- Lead Management
- Email and Campaign Management
- Budgets and Marketing Calendar
- Real-time Message Personalization
4. Ontraport
A perfect tool for entrepreneurs and small businesses, Ontraport has all the CRM and marketing functionality required for better operational efficiency. One distinctive advantage of Ontraport is that it relies heavily on reporting and business intelligence; hence it gives managers the ability to make better business decisions for organizational benefit.
Main Features
- Email Marketing
- Metrics Dashboard
- Reports and Analytics
- Social Media Tracking
- Lead Management and Scoring
Also, Read: How to Use Marketing Automation to Boost Personalization
5. Contractually
Even though this platform is mainly designed for real-estate contractors, agents, and brokers, companies can use it to build marketing automation capabilities. It aids in complete contact management and handles social media profiles along with email marketing. Contractually is a novel platform that has gained popularity due to its useful features, simplistic interface, and automation functions.
Main Features
- E-signatures
- Contract preparation
- Sales Analytics
- Marketing automation
- Customer Relationship Management
6. Pardot
A digital marketing platform that has integrated CRM capabilities, Pardot is widely used as it can increase the return on investment for marketing campaigns. It has a simple interface that is packed with impressive features. Pardot is a one-stop solution that can help marketers manage leads, contacts, email campaigns, and social media tracking.
Main Features
- Lead Scoring and Management
- Sales Alignment
- Personalized Messaging
- Email Marketing
- Social Media Management
- Search Engine Optimization
7. Genoo
An all-inclusive suite of marketing automation tools, Genoo is a diverse cloud-based platform that can enhance task flow management. It has innovative landing page creation editors, lead capture forms, and a centralized data repository. Genoo is extremely user-friendly and has an organized dashboard that gives an overview of all vital metrics so that marketers can make better-informed decisions.
Main Features
- CRM Analytics
- Campaign ROI tracking
- Email Drip Campaigns
- Contact Management
- Lead Management
- Campaign Management
8. Bizbible
A smart tool that is ideal for helping sales and marketing managers, Bizbible can automate ad campaigns and streamline business operations. It increases the flow of lead capture and management, along with having advanced analytics that results in better decisions. Bizbible can ensure that marketers increase their profitability parameters by giving access to real-time information at all times and reducing administrative tasks.
Main Features
- Lead scoring and analysis
- B2B Attribution
- Marketing Campaign Monitoring
- Social Media Tracking
- Analytics and Reports
9. Bremy by Solution Dynamics
A robust and all-inclusive marketing automation software tool, Bremy is popular due to its innovative features and smart functionality. Its USP is that it offers Internet-based publishing services and products, a feature that is greatly helpful for digital marketing. Bremy can be used across multiple channels, making it ideal for companies that conduct cross channel campaigns.
Main Features
- Digital Asset Optimization
- Document Template Management
- Workflow Management
- Analytics/ROI Tracking
- Customizable Branding
10. SendinBlue
A powerful digital marketing automation platform, SendinBlue enables seamless email marketing, social media tracking, and lead capture. Automated workflow capabilities allow managers to design multi-step and multi-channel campaigns that result in a high return on investment. SendinBlue is an intuitive system that provides good support and is user-friendly for beginners.
Main Features
- SMS Campaign Management
- Email Marketing
- Real-time Data Tracking
- CRM Analytics
- Social Media Management
11. Drip
Targeted as a marketing automation solution for B2C companies, Drip is packed with novel features that can help marketers manage email drip campaigns. It has a number of in-built email templates that can guide beginners through the campaign creation process. Drip allows for smooth workflow management that enables organizations to send targeted emails to first-time and repeat customers. It is a user-friendly platform that is easy to implement and provides excellent support.
Main Features
- Lead Scoring
- Email Address Capture
- Campaign Templates
- Workflow Builder
- Subscriber List Management
12. SharpSpring
A comprehensive cloud-based marketing automation software tool, SharpSpring promotes strategy formulation and promotes workflow management in organizations. Comprising of a built-in CRM system, SharpSpring utilizes behavioral-based email automation and site tracking. It has a number of templates for marketers to choose, and can also aid in the creation of customized landing pages.
Main Features
- Behavioral-based Email Automation
- Lead scoring and management
- Call Tracking
- Multiple Device Management
- Third-party CRM Integration
13. DialogTech
This is one of the top-rated marketing automation software tools for companies that rely on a high volume of inbound calls as part of their long-term marketing strategy. An artificial intelligence-powered platform, DialogTech provides various features that improve performance metrics and increase return on investment for marketing campaigns.
Main Features
- Call Attribution
- Hosted IVR
- Customer Journey Optimization
- Social Media Tracking
- Conversion Analytics
14. Act-On
Serving a wide base of companies worldwide, Act-On is a specialized lead nurturing solution that offers a host of automation features. It can help marketing managers design customized landing pages and manage their marketing campaigns in a structured manner. Act-On can integrate with any existing CRM software in the market and is a user-friendly application that provides great customer support.
Main Features
- Website Visitor Tracking
- Email Management
- Email Template Design and Creation
- Dynamic Content Creation
- Customizable Dashboard
15. AutoPilot
An intuitive marketing automation software tool, AutoPilot makes the customer journey seamless by enhancing efficiency. It has an impressive array of features and a user-friendly dashboard that displays real-time data. AutoPilot offers integrations with all major CRM platforms in the market, and aids in the capture of leads from multiple channels.
Main Features
- Lead Capture
- Dynamic Workflow
- Contact Management
- Real-Time Customer Journey Analytics
- SMS Integration
The marketing world is fast-paced, and there are dozens of buzzing trends every few years. Your business needs to implement marketing automation systems to keep ahead of the competition and ensure that performance levels are optimum. While there is definitely no shortcut to success, marketing automation software will reduce overhead costs, eliminate mundane administrative tasks, and bring about higher levels of productivity.
So, go ahead and choose the best marketing automation software tools for your organization – it will be a smart decision that will increase all major bottom-line results!
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