To begin with, lead generation is nothing but finding ways to attract and convert prospects into leads who might have shown interest in your company’s product or service.
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Well, lead generation is important for the obvious reason i.e., if you want to earn revenue. It enables businesses to bring enormous traffic to their website or blog, which is nurtured by salespeople to convert them into qualified leads.
There are many ways to generate leads, such as blogging, content marketing, and more.
You need to be consistent with your effort for the continuous flow of traffic. However, certain products are not in demand throughout the year depending on its nature. That means you might not get as much traffic as compared to the peak season.
Many companies fail to recognize that, and thus, they lose hope too. You aren’t alone.
As the biggest software discovery platform, we often come across clients getting impatient when they don’t have enough traffic every month. We don’t blame them. It’s natural to get panicked.
That’s why we decided to disclose our month-wise traffic flow and closure analysis season-wise for different categories of software.
The article shows the month-wise traffic flow and the number of leads generated from it for different categories of software.
Let us look at some numbers now.
Month-wise Traffic Flow & Lead Generated
1. ERP Software
Peak seasons and the best time for closure: Nov-May
2. School Management Software
Peak Seasons & Best time for Closure: Jan-May
3. Accounting Software
Peak Seasons & Best time for Closure: Jan-May
4. Payroll Software
Peak Seasons & Best time for Closure: Jan-April
5. HR Software
Peak Seasons & Best time for Closure: May-Dec
6. Performance Management Software
Peak Seasons & Best time for Closure: Jan-Mar
7. Applicant Tracking Software
Peak Seasons & Best time for Closure: Jan-May
8. CRM Software
Peak Seasons & Best time for Closure: Jan, Feb & May-July
9. Project Management Software
Peak Seasons & Best time for Closure: No particular season!
10. Real Estate Software
Peak Seasons & Best time for Closure: Jan-May
Key Takeaways
There you have it. This traffic and lead analysis statistics will guide your future lead generation efforts.
Don’t become redundant with your lead generation strategy. It’s entirely possible that what might work this month may not be effective for the next one.
Always remember, your competitors are waiting to snatch away your leads. So keep a close eye.
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