Mario Kägo
“Reading List” is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why.
For this installment, we corresponded with Mario Kägo. He is CEO of Wild Fix Media, an ecommerce consulting firm focusing on ad management, sales-funnel strategy, and content generation.
5 Favorite Books
“The Law of Success: The Master Wealth-Builder’s Complete and Original Lesson Plan for Achieving Your Dreams” by Napoleon Hill
The Law of Success: The Master Wealth-Builder’s Complete and Original Lesson Plan for Achieving Your Dreams
“This book has had a big impact on my life. The most important part of a person’s life is his or her mindset. It determines if the person’s business will be successful, or if the person ends up poor or rich, happy or unhappy. ‘The Law of Success’ is a fantastic book that talks about the importance of one’s thoughts, along with a deep dive into human psychology.”
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“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
Made to Stick: Why Some Ideas Survive and Others Die
“In a world full of information and false news, where everyone is trying to sell you something, it’s more important than ever to stand out from the crowd with attention-grabbing copy. This book gives exact details on how to do that; it describes what makes an excellent story.”
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“Building a Story Brand: Clarify Your Message So Customers Will Listen” by Donald Miller
Building a Story Brand: Clarify Your Message So Customers Will Listen
“This book should be on the nightstand of every business owner. It’s applicable to dealing with business-to-client relationships. But it is most impactful when the business owner is branding his or her business. The book talks about how to create compelling and clear messages about your company and your services. It also discusses how to create a unique selling proposition that can attract customers.”
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“The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells” by Robert W. Bly
The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells
“This book is a step-by-step guide for everyone who writes or approves copy. After reading this book, you’ll become well-versed with the principles for creating persuasive and clear ads that get more attention than before.”
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“The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters” by Joseph Sugarman
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
“Another topnotch book about copywriting. Like ‘The Copywriter’s Handbook,’ this book is another practical step-by-step guide. It also addresses proven guidelines about writing copy that motivates and attracts customers to buy.”
5 Favorite Blogs
Copyblogger
Copyblogger
“The name speaks for itself. This blog is an excellent source for learning and crafting your copywriting skills. The site provides an enormous amount of information to take your content marketing to new heights.”
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ConversionXL
ConversionXL
“This blog is all about improving your business conversions. It addresses different aspects, such as business building, copywriting, and psychology. You name it, and ConversionXL has it. It’s a bit advanced but still an excellent source for content.”
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DigitalMarketer
DigitalMarketer
“Another source of valuable information about different aspects of marketing.”
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Buffer
Buffer
“Are you a beginner or advanced social media marketer? Perhaps you are a business owner. Buffer offers content for everyone.”
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Neil Patel
Neil Patel
“This is a great video and audio blog. It provides daily marketing tips — from practitioners to practitioners.”
