Top 15 Brand Channels on YouTube

Interested in using video to promote your business or product? Try looking at what’s working for other companies. Brand channels on YouTube are good resources to find compelling videos, including product demos, webisodes, tips, how-tos, behind-the-scenes content, and more.

Here is a list of the top 15 YouTube brand channels in the U.S. by total views. I compiled the list using Socialbakers, which tracks, analyzes, and benchmarks profiles across social platforms.

Vat19

Vat19, the ecommerce site dedicated to “curiously awesome” gifts, has the YouTube brand channel with the most views by a huge margin. To demonstrate its candy, toys, gummies, puzzles and games, Vat19 produces funny commercials and outrageous product demonstrations. Vat19 takes burning questions from viewers on products such as the World’s Largest Gummy Bear, answering questions like “Will it Blend?” and “What happens if you put it in the microwave for 10 minutes?” Subscribers: 6.76 million. Views: 5.6 billion.

—

Nintendo

The official Nintendo channel on YouTube posts the brand’s latest videos, news, and content, including Nintendo Switch, Wii U, and Nintendo 3DS family of systems. Playlists mainly revolve around game titles, expanding the game experience. Subscribers: 6.1 million. Views: 1.9 billion.

—

Monster High

Monster High is the official channel of the doll franchise from Mattel. The channel features weekly info (primarily webisodes), but also songs, product how-tos, and additional content on the Monster High world. Some webisodes are as long as 30 minutes. Others are only a few minutes. Subscribers: 1.9 million. Views: 1.4 billion.

—

ViralHog

ViralHog is a distributor of viral videos, connecting content creators and media partners, allowing followers to watch, buy, and sell videos. ViralHog’s YouTube channel is a hub to share and promote its collected content. Playlists revolve around ViralHog’s areas of focus: News, Animals, Humor, Weather, Crashes & Fails, Cool & Weird, Feel Good, and Adventure. Subscribers: 512,000. Views: 849 million.

—

DatPiff

DatPiff is a distribution platform for digital mixtapes, specializing in hip-hop, rap, and urban music. Users can upload mixtapes and videos for the active community. The YouTube channel provides a site for free music videos and audio content. Subscribers: 1.5 million. Views: 766 million.

—

Purple

Purple claims to be the world’s most scientifically comfortable mattress, featuring a 100-night free trial. Purple launched as a Kickstarter project. Purple’s YouTube channel features funny commercials, entertaining product videos, and behind-the-scenes content. Subscribers: 175,000. Views: 742 million.

—

Ubisoft North America

This is the official Ubisoft North America YouTube channel. In addition to game titles such as Assassin’s Creed and Tom Clancy’s The Division, the channel features interviews with Ubisoft’s development teams, news and features from UbiBlog, and in-depth profiles. Subscribers: 1.8 million. Views: 615 million.

—

Ever After High

Ever After High is a toy story brand from Mattel that follows teenage children of famous fairytales. Followers watch the story unfold with weekly webisodes, as well as exclusive original content. Webisodes run 10 to 20 minutes, typically. Subscribers: 1.2 million. Views: 586 million.

—

Bodybuilding.com

This is the official Bodybuilding.com channel on YouTube, helping visitors reach health, fitness, and appearance goals. Playlists feature workout themes, advice from experts, video on nutrition, inspiration and motivation content, and info from the Bodybuilding.com podcast. Subscribers: 4.6 million. Views: 574 million.

—

Headspace

Headspace is a platform for guided meditation sessions on its iOS and Android apps. As a supplement to the apps, the official YouTube channel provides mini-meditations, meditation tips, and common meditation obstacles. Subscribers: 238,000. Views: 468 million.

—

Guitar Center

Guitar Center sells musical instruments and equipment through its physical stores and ecommerce site. The YouTube channel features performances from musicians, artist interviews, gear demos, and spotlights. Subscribers: 810,000. Views: 406 million.

—

Fisher-Price

This is the YouTube channel for the Fisher-Price toy company. It features animated content from the brand’s storylines, as well as live-action videos for kids. Subscribers: 746,000. Views: 402 million.

—

Mazda USA

This is the official YouTube channel for Mazda USA. Playlists center on product lines, such as 2019 Mazda CX-3 and 2019 Mazda6. There are also “Knowing Your Mazda” tech tutorials. Subscribers: 377,000. Views: 397 million.

—

GEICO Insurance

GEICO Insurance uses its YouTube Channel to promote its popular advertising campaigns, featuring the Gecko and seasonal spots such as its current GEICOween playlist. GEICO also posts extended and behind-the-scenes content for its major campaigns, insurance tips, and “welcome home” spots paying tribute to military members. Subscribers: 1.6 million. Views: 405 million.

—

MooseTube Squad

MooseTube Squad is the YouTube channel for Moose Toys, an Australian toy company. This channel is a good example of creating content to promote and add value to product lines. There are animated webisodes based on popular Shopkins toys for young children. There are also live-action spots, such as fashion shows and shopping challenges around the Capsule Chix fashion dolls. Subscribers: 511,000. Views: 380 million.